Marketing Specialist
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Job Location:
Fort Atkinson, WI - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Marketing Specialist
Fort Atkinson WI
American Cable & Harness Electronic Technologies International
This is where creativity meets influence. Were a multi-state company with big ambitionsand were looking for a marketing mind who can match our this growth-focused role you wont be boxed into one niche. Youll flex your creativity across multiple industries experiment fearlessly and help shape how we tell our story throughout the US and beyond. Your ideas wont just be seentheyll help define where we go next.
Were agile in our approach accountable for our results and proud of our Midwest roots. If youre a team player who sees opportunity in every challenge and believes great marketing starts with great relationships wed love to meet you.
Essential Duties and Responsibilities
Strategic Leadership
Develop and execute multi-brand marketing strategies that align with company goals and highlight our manufacturing excellence.
Analyze market trends digital performance and customer behavior to identify new growth opportunities.
Collaborate cross-functionally with Sales Engineering Outside Agencies and Quality to support lead generation and customer retention.
Build annual marketing plans budgets and KPIs; report on ROI and campaign performance weekly.
Content & Brand Management
Oversee consistent authentic brand messaging across all digital and print channels.
Lead content creation for websites social media trade publications videos and customer communications.
Manage photography creative assets and design consistency across multiple brands.
Ensure brand integrity across all channels and facilities through audits messaging alignment and creative direction.
Digital & Campaign Execution
Manage paid media SEO/SEM analytics dashboards and CRM.
Build UTM tracking and reporting systems to evaluate performance and optimize conversions.
Build monthly marketing dashboards that track footprint funnel and engagement metrics.
Customer & Market Engagement
Support reshoring education initiatives through downloadable guides email campaigns and industry articles.
Maintain relationships with media outlets and coordinate PR opportunities.
Represent the company at tradeshows events and in digital community engagement.
Job Requirements
Associate or bachelors degree in Marketing Business or related field.
3 years of experience in multi-channel marketing (B2B or manufacturing preferred).
Proven success in managing brand identity content creation and digital campaigns.
Strong understanding of analytics SEO/SEM and marketing automation.
Excellent communication and storytelling skills both written and visual.
Proficiency (preferred) in Canva ActiveCampaign Google Analytics and Microsoft 365.
Creative thinker with strong organizational and analytical abilities.
Why Join Us
Be part of a growing Midwest manufacturing group where your ideas make an immediate impact.
Work with a collaborative innovative team that values curiosity precision and craftsmanship.
Full-time benefits include health dental and vision insurance (after 60 days) and disability and life insurance (after 30 days).
We prioritize safety work/life balance and a culture of respect and recognition.
Hours: MondayFriday 8:00 AM 4:30 PM. Willing to consider either full or part time applicants.
Location: Onsite
Pay Range: A competitive compensation package will be offered based on experience and demonstrated capabilities.
We Make it Easy
Founded in 1901 MRA is a nonprofit employer association that serves more than 4000 employers covering more than one million employees.
As one of the largest employer associations in the nation MRA helps its member organizations thrive by offering the most comprehensive assortment of HR services information education and resources to help build successful workplaces and a powerful workforce.
We partner with these companies working directly with their HR department and leadership to hire their talent. We are a direct line to the company not an agency recruiter.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
At MRA, we deliver best-in-class HR Services customized to meet your business needs – all at a price you can afford. Through our proven approach to HR excellence, we maintain a sole focus on delivering unmatched expertise and value to businesses – from small- to medium-sized businesse ... View more
