Product Marketing Manager

Why is This a Great Opportunity

• Growing company with a very experienced management team.
• Committed to doubling their revenue.
• Opportunities for growth.
• Fully remote role.

Our client a growing RF Microwave component module systems and instruments test equipment company is looking for a Product Marketing Manager (fully remote)

The Product Marketing Manager will be responsible for defining developing marketing selling and supporting test and measurement solutions in a highly competitive B2B environment.

Responsibilities

• Analyze market research industry data sales results and induvial product sales performance to determine product line direction and support product development sales and marketing strategies.
• Create annual revenue product development and supporting resource plans for assigned product line(s).
• Perform market research conduct customer interviews analyze sales data and extract sales applications and engineering input to identify market-driven product/service development opportunities and generate supporting business cases.
• Partner with Engineering to create product definitions(including feature/functionality requirements performance specifications and COGS goals) and establish product development project plans(including determination of overall timeline and identification of key milestones).
• Collaborate with Sales Applications Engineering and Marketing Communications to establish and execute new product introductions and go-to-market strategies.
• Establish pricing strategies tactics and programs to drive revenue and achieve profitability goals.
• Create sales enablement tools including customer presentations competitor analyses demonstration guides etc. and provide support for customer demonstrations customer training tradeshows and overall business development.
• Collaborate with Marketing Communications and Sales on defining and implementing marketing programs and campaigns as well as sales promotions.
• Partner with Marketing Communications to generate customer value-based marketing messaging and supporting collateral including technical articles application notes white papers webinars videos website content etc.
• Manage product line roadmaps introducing and discontinuing products as they move through the product lifecycle.

Qualifications

• Bachelors degree in Computer Science Electrical Engineering or related field with over 3 years of Product Management or Product Marketing experience within high-tech RF & microwave or test & measurement companies.
• Understanding of RF and microwave frequency applications and associated measurement requirements and experience using RF and microwave test instrumentation.

Required Experience:

Manager