Performance Marketing Manager

Are you a data-driven marketer passionate about optimizing digital campaigns and driving measurable ROI Do you thrive in fast-paced environments where testing learning and innovation are part of the culture If so we want to talk to you!

Were seeking a Manager of Performance Marketing with 5 years of hands-on experience planning and executing ROI-driven campaigns across digital channels. This full-stack marketer will manage day-to-day campaign creation execution A/B testing and optimization across paid search paid social display and email channels.

Strong familiarity with CRM and marketing automation platforms plus a proactive test-and-learn mindset is essential. Experience marketing to B2B audiences is required and experience in the eCommerce industry is highly desirable.

This is a 100% remote position.

Qualifications :

Top 5 Responsibilities

• Execute multi-channel performance campaigns (SEM paid social display retargeting) targeting key segments under guidance from the SVP of Marketing.
• Design implement and analyze A/B and multivariate tests on ad copy creative and landing pages to improve click-through and conversion rates.
• Manage daily budget pacing bid strategies and audience targeting within Google Ads Manager Facebook Ads Manager and programmatic platforms.
• Build and maintain nurture streams in Pardot HubSpot or similar platforms including segmentation dynamic content and lead scoring based on performance insights.
• Produce weekly performance summaries highlighting key metrics (CPL CPA ROI SAL) and actionable recommendations.

Other Responsibilities

• Collaborate with partner content and design teams to align campaigns with editorial calendars and GTM offerings.
• Partner with Sales to ensure clean lead hand-offs and accurate funnel tracking in HubSpot.
• Coordinate with web/development teams to troubleshoot tracking issues implement pixels and QA landing pages.
• Support the SVP of Marketing in deeper channel analyses (e.g. cohort LTV attribution modeling) and in preparing monthly executive presentations.
• Stay current on emerging ad formats platform features and best practices in B2B commerce marketing.
• Recommend small-scale pilot projects to validate new channels and strategies.

Qualifications

Top 5 Qualifications

• 5 years of hands-on performance marketing experience across paid search paid social display/retargeting and email nurture.
• Strong analytical mindset; able to pull data interpret trends and make data-driven recommendations.
• Proficient with HubSpot marketing automation and CRM.
• Deep understanding of B2B buyer journeys account-based marketing (ABM) and multi-touch attribution.
• Excellent communication and collaboration skills; thrives in a fast-paced cross-functional environment.

Other Qualifications

• Experience with Google Analytics Google Ads Manager Meta Ads and LinkedIn Campaign Manager.
• Experience using GenAI tools to support marketing activities campaigns and analysis.
• Detail-oriented organized and capable of managing multiple campaigns simultaneously.
• Experience in eCommerce (Adobe Commerce/Magento BigCommerce Mirakl or Shopify) is highly desirable.
• Familiarity with A/B testing tools tag managers and data visualization platforms (e.g. Looker Studio Tableau).
• Knowledge of marketing KPIs such as CAC ROAS LTV and funnel conversion metrics.
• Advanced English. 

Additional Information :

What We Can Offer You: 

• A career with thought leaders who literally wrote the book on Marketplace Best Practices.  
• A career in the fast-paced world of retail eCommerce digital marketplaces and platform businesses.   
• A career with first movers who are deploying new business models and strategies worldwide.  
• A career in a flat management structure without a rigid hierarchy and bureaucracy.  
• A career in a culture that rewards creativity and innovation risk-taking and teamwork. 

Additional Information:  

Our Core Values: Caring Adaptable Proactive Ownership Empowering Clients

Keywords:Performance Marketing B2B Marketing Digital Advertising Paid Search Paid Social Display Marketing Retargeting Email Nurture Google Ads LinkedIn Ads Analytics ABM CRM Marketing Automation HubSpot ROI Optimization eCommerce Adobe Commerce Magento BigCommerce Mirakl Shopify Data-Driven Marketing Conversion Optimization Campaign Management

eCommerce & Marketplace Platforms:
Adobe Commerce (Magento) Salesforce Commerce Cloud (SFCC) SAP Hybris Mirakl ChannelAdvisor IBM WebSphere Commerce BigCommerce Shopify Plus commercetools Oracle Commerce Elastic Path Spryker

Technology & Tools:
CRM (Salesforce) SaaS Sales PIM (Product Information Management) CPQ (Configure Price Quote) CMS (Content Management Systems) OMS (Order Management Systems) ERP (Enterprise Resource Planning) BI Tools (Business Intelligence) 

McFadyens goal is to ensure that our clients are able to maximize the return on their technology investment by providing better service to their clients partners and internal teams. At McFadyen we truly believe our employees are our most valuable asset. Across our locations in the US Brazil and India we offer a world class work culture that enables top notch delivery for some of the worlds most influential companies.  

McFadyen Digital is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color age religion sex sexual orientation gender identity / expression national origin disability protected veteran status or any other characteristic protected under federal state or local law where applicable. 

Remote Work :

Yes

Employment Type :

Full-time