Vice President, Digital Experience

Carlsbad, CA - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

The Vice President of Digital Experience will lead Vuoris end-to-end digital customer ecosystem overseeing CRM loyalty mobile app site merchandising and emerging omnichannel initiatives. This leader will own the strategy that unifies storytelling and commerce across Vuoris owned channels ensuring a seamless customer-first journey that drives engagement conversion and long-term loyalty.

What youll get to do:

Lead Vuoris Digital Ecosystem including strategy and execution for all customer-facing digital touchpoints including CRM loyalty app and site merchandising to ensure a seamless and unified customer journey.

Elevate Site Experiences

Drive adoption and engagement through new site features and optimized site merchandising and site selling that balances conversion with brand storytelling.

Advance Omnichannel Integration

Lay the foundation for aligning digital and in-store experiences preparing for scaled omnichannel growth in 2026.

Champion Customer-Centric Journeys

Map and refine the end-to-end customer experience removing friction and creating consistent personalized interactions across channels.

Foster Cross-Functional Alignment

Partner with creative retail product IT and marketing teams to ensure cohesive execution of digital priorities.

Drive Innovation

Stay ahead of digital and omnichannel trends introducing new strategies capabilities and technologies that elevate engagement retention and loyalty.

Next Gen AI

Explore new capabilities for site search personalization outfitting customer service etc. and stay in the forefront of new technology and capabilities that are changing the way people shop.

Loyalty Program & App

Build strategy create program and later integrate and roll-out robust app

Define the Loyalty Program and Integrate it across the Omni experience

Seamlessly embed Vuoris program into the app and digital journey driving higher tiered engagement reward redemption and retention rates.

Site Performance

Improve conversion rates and AOV by optimizing site merchandising and storytelling across owned channels.

Omni channel Readiness

Deliver foundational strategy and business requirements / pilots for (BOPIS loyalty redemptions in-store digital/retail alignment) that prepare Vuori for scaled omnichannel rollout in 2026 and beyond.

Customer Journey Impact

Reduce friction across digital touchpoints reflected in improved NPS satisfaction scores and repeat purchase rates.

Revenue Contribution

Increase percentage of total revenue driven by CRM app and loyalty initiatives through a unified digital experience.

Innovation Pipeline

Test and implement at least 23 new digital/omnichannel initiatives annually that position Vuori as a leader in customer experience.

Qualifications :

Who you are:

1012 years of progressive leadership in digital CRM loyalty or omnichannel marketing with at least 3 years in a Sr. leadership and/or VP role.
Experience in consumer brands retail or digitally native verticals (DTC omnichannel). Preferably apparel or activewear.
Proven track record leading digital transformation CRM strategy and customer lifecycle management.
Deep understanding of eCommerce personalization and marketing technology stacks (ESP CDP Loyalty Mobile App Data Platforms)
Strong knowledge of digital experience platforms (DXP) CMS personalization engines and customer data platforms (CDP).
Ability to architect and evolve an omnichannel customer journey across site app email SMS in-store and social.
Skilled in data analytics segmentation and predictive modeling to drive personalization and ROI.
Familiarity with MarTech/AdTech ecosystems: Salesforce Adobe Braze Klaviyo Iterable Emarsys etc.
Understanding of privacy compliance and data governance (GDPR CCPA). Leadership & Collaboration
Experience leading large cross-functional teams (Site Merchandising Site Experience CRM Loyalty Analytics).
Strong track record of partnering with merchandising marketing technology and retail operations to align customer strategy.
Ability to influence C-suite peers board members and external partners.

Additional Information :

Our investment in you:

At Vuori were proud to offer the following to our employees:

Health Insurance
Savings and Retirement Plan
Employee Assistance Program
Generous Vuori Discount & Industry Perks
Paid Time Off
Wellness & Fitness benefits

The salary range for this role is $250000 per year - $287500 per year. This role is bonus eligible.

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected Veteran status age or any other characteristic protected by law.

All your information will be kept confidential according to EEO guidelines.

Remote Work :

Employment Type :

Full-time