Lead Consultant- Marketing

Bengaluru - India

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Roles & Responsibilities :

Key responsibilities

1. Strategy and planning

Develop and implement multi-channel digital marketing strategies that align with company goals with a strong focus on B2B marketing for the IT sector.
Conduct market and competitor research to identify opportunities and stay ahead of industry trends technologies and best practices.
Define campaign objectives target audiences and key performance indicators (KPIs) to measure success.

2. Martech stack development and management

Architect the martech stack: Design evaluate and select marketing technologies that align with the companys marketing and business strategy. This includes assessing integrations between new and existing systems for seamless data flow and process efficiency.
Drive implementation and adoption: Lead the implementation of new martech tools and integrations ensuring a smooth transition for the marketing team and other stakeholders.
Conduct regular audits: Regularly assess the performance of the existing martech stack to identify overlaps gaps or underutilized tools. Recommend improvements and lead optimization efforts to maximize ROI.
Manage platform governance: Define and enforce governance policies to ensure data hygiene security and compliance across all marketing platforms.
Liaise with IT: Serve as the primary point of contact for the IT department translating business marketing needs into technical requirements for martech solutions.

3. Campaign management

Search engine marketing (SEO/SEM): Manage and optimize organic and paid search campaigns to improve rankings drive organic traffic and maximize ROI.
Email marketing: Create and manage targeted email campaigns and automated sequences to nurture leads and drive conversions as necessary.
Paid advertising: Plan execute and monitor paid advertising campaigns across various digital channels.

4. Analytics and optimization

Use advanced analytics tools (e.g. Google Analytics 4 Semrush Tableu etc) to track performance understand user behavior and provide actionable insights.
Optimize customer journeys across channels and improve conversion rates through A/B testing and other conversion rate optimization (CRO) techniques.
Report on the effectiveness of all digital marketing activities to management and key stakeholders.

5. Collaboration

Collaborate with sales portfolio and content teams to develop cohesive digital strategies and ensure brand performance.
Provide guidance and mentorship to other team members fostering a culture of continuous learning and improvement.

Qualifications :

Educational qualification:

Required skills and qualifications

Masters degree in Marketing Business Communications or a related field.
5-7 years of demonstrable experience in digital marketing ideally within the IT services or technology sector.

Experience :

Proven experience in architecting implementing and managing a modern martech stack with a focus on seamless integrations.
Hands-on experience with marketing automation platforms (e.g. HubSpot Marketo Pardot) and CRM systems (e.g. Salesforce).

Mandatory/requires Skills :

Proficiency with analytics tools including Google Analytics and business intelligence tools like Tableau or Power BI.
Familiarity with marketing data architecture APIs and data governance best practices.

Preferred Skills :

Strong project management skills with the ability to manage complex technology implementations and deadlines.
Certifications in relevant platforms (e.g. Google Ads HubSpot Salesforce) are a plus.

Additional Information :

Excellent communication and interpersonal skills with the ability to collaborate effectively with both technical and non-technical teams.

Remote Work :

Employment Type :

Full-time

Roles & Responsibilities :Key responsibilities1. Strategy and planningDevelop and implement multi-channel digital marketing strategies that align with company goals with a strong focus on B2B marketing for the IT sector.Conduct market and competitor research to identify opportunities and stay ahead ...

Roles & Responsibilities :

Key responsibilities

1. Strategy and planning

Develop and implement multi-channel digital marketing strategies that align with company goals with a strong focus on B2B marketing for the IT sector.
Conduct market and competitor research to identify opportunities and stay ahead of industry trends technologies and best practices.
Define campaign objectives target audiences and key performance indicators (KPIs) to measure success.

2. Martech stack development and management

Architect the martech stack: Design evaluate and select marketing technologies that align with the companys marketing and business strategy. This includes assessing integrations between new and existing systems for seamless data flow and process efficiency.
Drive implementation and adoption: Lead the implementation of new martech tools and integrations ensuring a smooth transition for the marketing team and other stakeholders.
Conduct regular audits: Regularly assess the performance of the existing martech stack to identify overlaps gaps or underutilized tools. Recommend improvements and lead optimization efforts to maximize ROI.
Manage platform governance: Define and enforce governance policies to ensure data hygiene security and compliance across all marketing platforms.
Liaise with IT: Serve as the primary point of contact for the IT department translating business marketing needs into technical requirements for martech solutions.

3. Campaign management

Search engine marketing (SEO/SEM): Manage and optimize organic and paid search campaigns to improve rankings drive organic traffic and maximize ROI.
Email marketing: Create and manage targeted email campaigns and automated sequences to nurture leads and drive conversions as necessary.
Paid advertising: Plan execute and monitor paid advertising campaigns across various digital channels.

4. Analytics and optimization

Use advanced analytics tools (e.g. Google Analytics 4 Semrush Tableu etc) to track performance understand user behavior and provide actionable insights.
Optimize customer journeys across channels and improve conversion rates through A/B testing and other conversion rate optimization (CRO) techniques.
Report on the effectiveness of all digital marketing activities to management and key stakeholders.

5. Collaboration

Collaborate with sales portfolio and content teams to develop cohesive digital strategies and ensure brand performance.
Provide guidance and mentorship to other team members fostering a culture of continuous learning and improvement.

Qualifications :

Educational qualification:

Required skills and qualifications

Masters degree in Marketing Business Communications or a related field.
5-7 years of demonstrable experience in digital marketing ideally within the IT services or technology sector.

Experience :

Proven experience in architecting implementing and managing a modern martech stack with a focus on seamless integrations.
Hands-on experience with marketing automation platforms (e.g. HubSpot Marketo Pardot) and CRM systems (e.g. Salesforce).

Mandatory/requires Skills :

Proficiency with analytics tools including Google Analytics and business intelligence tools like Tableau or Power BI.
Familiarity with marketing data architecture APIs and data governance best practices.

Preferred Skills :

Strong project management skills with the ability to manage complex technology implementations and deadlines.
Certifications in relevant platforms (e.g. Google Ads HubSpot Salesforce) are a plus.

Additional Information :

Excellent communication and interpersonal skills with the ability to collaborate effectively with both technical and non-technical teams.

Remote Work :

Employment Type :

Full-time

Key Skills

Sales Experience
B2B Sales
Marketing
Pardot
Financial Concepts
Marketing Automation
Media Planning
Salesforce Marketing Cloud
Multichannel Marketing
Social Media Management
negotiation
Lead Generation

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About Company

Bosch Group

Bosch first started in Vietnam with a representative office in 1994. Bosch has its main office in Ho Chi Minh City, with branch offices in Hanoi and Da Nang, and a Powertrain Solutions plant in the Dong Nai province to manufacture pushbelt for continuously variable transmissions (CVT) ... View more

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