Marketing Portfolio Manager
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Job Location:
Monthly Salary:
Posted on:
23 days ago
Vacancies:
1 Vacancy
Job Summary
Company:
Finning CanadaNumber of Openings:
1Worker Type:
PermanentPosition Overview:
Location: Edmonton AlbertaReports to: Director Marketing and Customer Experience
Are you a strategic marketer who thrives on turning customer insights into impactful campaigns Do you love collaborating across teams to drive growth and shape market strategy Finning is looking for a Marketing Portfolio Manager Rentals to lead integrated marketing initiatives that fuel customer engagement generate leads and elevate our brand across Canada.
This role is ideal for a seasoned marketing professional who combines strategic thinking with hands-on execution and who can influence without authority to align cross-functional teams around a shared vision.
Job Description:
Key Responsibilities
- Lead the development and execution of portfolio-specific marketing strategies aligned with business growth objectives.
- Champion customer-centric marketing by embedding insights from customer feedback market research and sales data.
- Collaborate with Sales Product Management Customer Experience and Events teams to ensure alignment and integration of marketing initiatives.
- Manage and optimize the annual marketing calendar across digital traditional and experiential channels.
- Pilot and refine marketing tactics by customer segment and region adjusting based on performance analytics.
- Partner with Sales leadership to design and execute lead generation programs that drive pipeline growth.
- Develop and manage creative briefs ensuring alignment with brand standards and campaign objectives.
- Guide internal and external creative teams to deliver high-impact error-free marketing assets.
- Ensure all content reflects brand voice values and resonates with target audiences
- Influence senior stakeholders to gain buy-in on marketing strategies and priorities.
- Represent the marketing function in cross-departmental initiatives and leadership forums.
Qualifications
- Bachelors degree in marketing Business Communications or related field.
- Minimum 7 years of progressive experience in B2B marketing sales enablement or customer experience.
- Proven track record in developing and executing integrated marketing strategies.
- Strong organizational and project management skills; able to manage multiple priorities and deadlines.
- Exceptional communication negotiation and interpersonal skills.
- Experience engaging senior stakeholders and cross-functional teams.
- Proficiency with CRM and marketing automation platforms (e.g. Salesforce Marketo HubSpot).
- Customer-facing experience is a strong asset.
At Finning we prioritize creating a diverse and inclusive environment. We are proud to be an equal opportunity employer and we actively encourage all individuals to express themselves and achieve their full potential. As a company we continuously strive to enhance our outreach to individuals of all backgrounds and identities. We do notdiscriminate against applicants based on gender identity race national and ethnic origin religion age sexual orientation marital and family status and/or mental or physical Finning is committed to collaborating with and providing reasonable accommodations /adjustments to individuals with disabilities. If you require an adjustment/accommodation at any point during the recruitment process please inform your recruiter.
Required Experience:
Manager
Key Skills
- Project / Program Management
- Project Portfolio Management
- Portfolio Management
- Credit Analysis
- Banking
- Pricing
- Analysis Skills
- Project Management
- Financial Analysis
- Budgeting
- Property Management
- Contracts
About Company
If you've noticed more Caterpillars crawling around your neighborhood, Finning International may be responsible. The company is the largest dealer of heavy equipment and diesel engines made by Caterpillar (CAT), the world's leading manufacturer of construction equipment. Finning opera ... View more
