Digital Communications & PR Lead

Who We Are:

As part of the Snap-on Tools team youll be joining an extraordinary company that has been the industry standard for over 100 years! People know Snap-on for the quality of our products but we know that it is the passion andcharacter of our people that make our company a global our diverse talents and deep pride in the Snap-on family of brands we drive innovation and create value. We work hard together. We grow together. We are one Snap-on team.

Working With Snap-on has Benefits!!

Company-paid benefits include:

• Paid time off vacation and paid holidays
• Market competitive compensation
• Retirement programs including 401(k) Plan with matching employer contributions
• Employee Stock Purchase Plan annual optional enrollment period
• Basic dental Basic life Basic accidental death and dismemberment coverage
• Short term and long-term disability Employee Assistance Program
• Business travel accident insurance
• Other health education programs including smoking cessation annual wellness screening and seasonal flu shot
• Bonus incentives depending on position and level
• Base pay progression through lateral & promotional development on both managerial and technical career paths
• Tuition Assistance Plan

Snap-on is rooted in the dignity of work. From our founding 100 years ago we have been dedicated to this timeless principle. We celebrate this work and we celebrate our customers the makers and the fixers who perform day in and day out to move the world forward.

Snap-on continually strives to be an employer of choice and offers a Great Place to Work.

Position Summary: Leads digital marketing efforts that support Snap-on Franchisees by delivering engaging content fostering community interaction and maintaining consistent communication across digital platforms. Leads public relations initiatives for the Snap-on Tools Marketing group including media placements award submissions and advertising strategies that enhance the brands visibility and reputation.

Key Tasks:

• Manage Franchisee Web Portal by updating organizing and designing content.
• Manage Snap-ons private Franchisee Facebook group by creating and sharing content responding to posts monitoring content and fostering a supportive online community.
• Develop and execute all email communications including graphics creation scheduling and coordination with internal teams.
• Event support and coordination including detailed planning development of leadership-facing materials managing logistics and ensuring alignment across teams.
• Create and distribute Award Recognition Posters and associated documentation.
• Design and distribute surveys to gather actionable insights to inform marketing strategies and improve support.
• Lead product placement efforts in entertainment media (TV shows movies) to increase brand exposure.
• Strategize design and manage advertisements to promote key products and initiatives.
• Develop and submit entries for industry awards and recognitions to elevate Snap-ons products and brand.
• Support communications for select groups of Franchisees including newsletter creation election coordination and member engagement.
• Other duties as assigned.

Requirements:

• Bachelors degree in marketing communications or public relations.
• Experience in digital marketing ideally in environments that support distributed teams or franchise networks.
• Titan CMS experience preferred.
• Experience with Mailchimp including campaign creation audience segmentation scheduling and performance tracking.
• Proficiency in Canva or other graphic design tools.
• Strong writing skills with the ability to communicate clearly and concisely tailoring messages so they are easy to understand and quickly actionable by diverse audiences.
• Proficient in Microsoft Office applications including Excel PowerPoint and Word.
• Strong written and verbal communication skills.
• Ability to manage multiple projects simultaneously and collaborate effectively across departments.
• Preferred experience with public relations strategies including media outreach placements and award submissions.
• Highly organized detail-oriented and proactive in identifying opportunities and solving problems.