Martech Lead

Job Description

What Will You Do

An expert Martech Lead with a deep expertise in sophisticated marketing technology solutions specializing in the integration and management of advanced platforms to drive customer insights automate processes and enhance cross-channel campaign performance. Proven ability to leverage cutting-edge tools data science and AI to innovate and optimize marketing strategies.

Key Skills and Platforms:

• Advanced Martech Platforms:
  • Customer Data Platforms (CDP):Tealium AudienceStream Salesforce CDP mParticle
  • Data Management Platforms (DMP):Lotame Neustar Adobe Audience Manager (specialized use)
  • Demand-Side Platforms (DSP):AppNexus Xandr Index Exchange
  • Content & Personalization Engines:Optimizely Adobe Target Monetate Dynamic Yield
  • Marketing Orchestration & Automation:SAP Customer Data Cloud SAS Customer Intelligence Salesforce Marketing Cloud
  • Identity Resolution & Data Unification:LiveRamp The Trade Desk Unified ID UID 2.0
• Data & Analytics Technologies:
  • Programming & Data Handling:Python (with Pandas NumPy Scikit-learn) R SQL (advanced querying data pipeline automation)
  • Data Lakes & Warehouses:Databricks Snowflake Google BigQuery Azure Synapse Analytics
  • Business Intelligence & Visualization:Power BI (advanced modeling) Tableau Looker
  • Data Integration & ETL:Talend Informatica Azure Data Factory Fivetran
• Campaign & Media Activation:
  • Programmatic Platforms:The Trade Desk DV360 (Display & Video 360) SpotX MediaMath
  • Ad Servers & Dynamic Creative:Celtra Google Studio Sizmek
  • Media Optimization & Attribution:Visual IQ Nielsen Attribution Attribution App
• Measurement & Analytics Tools:
  • Web & App Analytics:Google Analytics 4 Adobe Analytics 360 Heap Analytics
  • Heatmaps & User Interaction:Hotjar Crazy Egg FullStory
  • Media Performance & Audience Insights:Nielsen DCR comScore BritePool
• Cloud & Infrastructure:
  • Cloud Platforms:Microsoft Azure (Data Factory Machine Learning) AWS (S3 Glue SageMaker) Google Cloud
  • AI & Machine Learning:Google Cloud AI Azure Machine Learning DataRobot
  • AI for Creative Development:Adobe Sensei Runway ML Lumen5
• Other Technologies & Integration:
  • APIs & Data Integration:GraphQL REST APIs custom SDKs
  • Identity & Privacy Technologies:UID 2.0 Decentralized Identifiers (DIDs) Consent Management Platforms (OneTrust TrustArc)

In case you need any reasonable adjustment to continue with your process let your recruiter know.

Remember to attach your CV when applying to this vacancy.

SPONSORSHIP NOT SUPPORTED: GM does not provide immigration-related sponsorship for this role do not apply for this role if you will need GM immigration sponsorship now or in the future.

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About GM

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Why Join Us

We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.

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