Sr. GTM Specialist, Amazon Business, Amazon Ads
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Job Location:
New York City, NY - USA
Yearly Salary:
$ 133200 - 220200
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
At Amazon Advertising we sit at the intersection of advertising and eCommerce. With millions of customers visiting us every day to find discover and buy products we believe that advertising when done well can enhance the value of the customer experience and generate a positive return on investment for our advertising partners. We strive to make advertising relevant so that customers welcome it and advertisers can easily implement it.
The Sales Go-to-Market (SGTM) organization sits squarely between the product teams who make our ad solutions and the field teams who sell it. Given this teams unique position within the Ads org the SGTM organization is often called upon to help drive GTM strategy and organizational change when doing so results in clear benefits for our customers. As a GTM Specialist for Amazon Business Ads you will join a dedicated global GTM team responsible for Sales Strategy Demand Generation supporting new product launches educating sellers/advertisers on product capabilities and features and keeping a pulse on advertisers/industry to provide Closed Loop Feedback between product and sales.
Key job responsibilities
- Define and implement regional GTM strategies for our B2B ads vision in partnership with Amazon Business Retail Product Marketing and Sales Marketing.
- Drive strategic vision through leadership documents and contribute to three-year plans.
- Enable and train sales to drive demand increase product adoption and accelerate revenue.
- Evangelize our product offerings in market at conferences as well as agency and client meetings.
- Continuously collect customer feedback to validate demand while working with Product to build and expand our solutions.
- Identify input and output metrics to measure success and understand underlying trends to shape our demand generation plans.
- Partner with senior business leaders to develop and lead strategy across multiple global sites.
- Effectively communicate the business strategy to all levels of the organization.
- 5 years of developing negotiating and executing business agreements experience
- 5 years of professional or military experience
- Bachelors degree
- Knowledge of publisher ad tech stacks and/or advertising technology
- Experience developing strategies that influence leadership decisions at the organizational level
- Experience managing programs across cross functional teams building processes and coordinating release schedules
- Experience explaining complex technical concepts to various business and technical audiences
- Experience presenting to both technical and non-technical executive audiences
- Experience interpreting data and making business recommendations
- Experience identifying negotiating and executing complex legal agreements
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $133200/year in our lowest geographic market up to $220200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
The Sales Go-to-Market (SGTM) organization sits squarely between the product teams who make our ad solutions and the field teams who sell it. Given this teams unique position within the Ads org the SGTM organization is often called upon to help drive GTM strategy and organizational change when doing so results in clear benefits for our customers. As a GTM Specialist for Amazon Business Ads you will join a dedicated global GTM team responsible for Sales Strategy Demand Generation supporting new product launches educating sellers/advertisers on product capabilities and features and keeping a pulse on advertisers/industry to provide Closed Loop Feedback between product and sales.
Key job responsibilities
- Define and implement regional GTM strategies for our B2B ads vision in partnership with Amazon Business Retail Product Marketing and Sales Marketing.
- Drive strategic vision through leadership documents and contribute to three-year plans.
- Enable and train sales to drive demand increase product adoption and accelerate revenue.
- Evangelize our product offerings in market at conferences as well as agency and client meetings.
- Continuously collect customer feedback to validate demand while working with Product to build and expand our solutions.
- Identify input and output metrics to measure success and understand underlying trends to shape our demand generation plans.
- Partner with senior business leaders to develop and lead strategy across multiple global sites.
- Effectively communicate the business strategy to all levels of the organization.
- 5 years of developing negotiating and executing business agreements experience
- 5 years of professional or military experience
- Bachelors degree
- Knowledge of publisher ad tech stacks and/or advertising technology
- Experience developing strategies that influence leadership decisions at the organizational level
- Experience managing programs across cross functional teams building processes and coordinating release schedules
- Experience explaining complex technical concepts to various business and technical audiences
- Experience presenting to both technical and non-technical executive audiences
- Experience interpreting data and making business recommendations
- Experience identifying negotiating and executing complex legal agreements
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $133200/year in our lowest geographic market up to $220200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Senior IC
Key Skills
- Business Development
- Sales Experience
- B2B Sales
- Presentation Skills
- Time Management
- Marketing
- Cold Calling
- Microsoft Powerpoint
- Salesforce
- Organization Design
- Public Speaking
- Lead Generation
About Company
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