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Summary of Role:
The Senior Vice President Branch Network Western New York (WNY) Region is a strategic leader responsible for accelerating growth deepening member engagement and establishing operational excellence across Broadviews retail network in the WNY region. As one of two SVPs overseeing regional branch operations this role is focused on expanding Broadviews presence in a developing market driving both physical growth and member acquisition.
This SVP leads the evolution of our multichannel distribution strategy in WNY ensuring seamless personalized experiences that reflect our commitment to hospitality inclusion and community impact. With a strong emphasis on market development innovation and strategic execution the SVP Branch Network WNY Region partners with executive leadership to shape and implement strategies that build brand awareness grow membership and deliver exceptional service across physical and digital touchpoints.
Essential Job Functions/Responsibilities:
Translates enterprise strategy into actionable plans budgets and performance measures that prioritize member service market expansion and operational excellence.
Leads and optimizes retail branch operations ensuring alignment with strategic goals and delivering efficient high-impact member experiences.
Champions a member-first culture continuously improving multichannel engagement and simplifying interactions across physical and digital touchpoints.
Collaborates with executive leadership and cross-functional teams to drive strategic initiatives resolve challenges and support enterprise-wide goals.
Drives innovation in products services and delivery models to meet evolving member needs and enhance competitive positioning.
Leverages data and analytics to inform decision-making monitor performance and identify opportunities for growth and market penetration.
Partners with Directors of Regional Branch Experience to support employee development foster continuous learning and build leadership capacity.
Cultivates a high-performance culture rooted in inclusion accountability and alignment with Broadviews values and tenets.
Provides strategic people leadership offering recognition feedback and coaching to reinforce performance and engagement.
Strengthens Broadviews community presence through outreach partnerships and financial wellness initiatives that reflect our commitment to impact.
Identifies and executes opportunities for physical branch expansion and strategic partnership to grow market share in WNY.
Minimum Job Qualifications:
Bachelors degree in Business Finance or related field; MBA preferred.
1015 years of progressive leadership experience in retail banking or financial services with a proven track record in branch operations member engagement and strategic execution.
Proven success in launching new retail locations entering new markets or scaling member acquisition strategies.
Demonstrated ability to set strategic direction lead high-performing teams and deliver measurable results.
Strong financial acumen with experience in budgeting forecasting and performance analysis. Proficiency in leveraging data and analytics to inform strategy and decision-making.
Skilled in cultivating partnerships and cross-functional collaboration to advance organizational goals.
Proven success in driving execution inspiring excellence and leading change in dynamic environments.
Proven ability to build and lead diverse teams foster diversity of thought and create inclusive environments that support innovation and performance.
Commitment to delivering exceptional member service fostering employee engagement and advancing community impact.
Preferred Qualifications
Masters degree in Business Administration or related discipline.
Experience leading growth-focused initiatives in retail banking particularly in emerging or expansion markets.
Experience leading digital transformation initiatives in a retail banking environment.
Background in community engagement and financial wellness initiatives.
Compensation:$215000 - $230000 plus a competitive benefits package
Bilingual individuals who are fluent in a second language in addition to English are highly encouraged to apply.
We are an equal opportunity employer. We do not discriminate on the basis of race creed color national origin religion sex age veteran status disability genetic information gender identity or any other protected class.
Broadview FCU is committed to ensuring individuals with disabilities and/or those whohave special needs participate in the workforce and are afforded equal opportunity to apply and compete for jobs. If you would like to contact us regarding the accessibility of our Website or need assistance completing the application process please contact us at
Required Experience:
Senior Exec
Welcome to Broadview Federal Credit Union. Here, the big picture is all about you. Broadview is devoted to your financial well-being, the strength of our communities, and employees who deliver on the values we share.