Senior Product Manager Patient Marketing (NF1-PN)

Your Role:

The Senior Product Manager Patient Marketing (NF1-PN) is a crucial role within the commercial team and will be responsible for developing and executing key patient strategies programs and tactics to support the commercial success of assigned asset(s). This requires possessing the ability to rapidly develop deep therapeutic area insights and an understanding of the NF1-PN market as well as key attributes of assigned asset(s) to help position the product appropriately.

This role will involve cross-functional collaboration project management skills and require the selected individual to become a champion for the brand both internally and externally. This position reports to the Director U.S. NF1-PN Patient Marketing and will work in close partnership with the broader U.S. Rare Tumor Marketing Team.

Location Classification Hybrid:

This role will be required to work onsite 2 days a week (Tuesday and Wednesday) or more depending on business needs. #LI-Hybrid

Essential Duties and Responsibilities:

• Contribute to annual strategy and develop tactical plans for key market-shaping and branded activities determine budgets timelines and metrics for program success to ensure brand success in collaboration with cross-functional and vendor partners.
• Understand the market landscape through direct patient learning opportunities and generating insights positioning the organization as a dedicated and innovative partner
• Collaborate closely with brand marketers to align marketing tactics and share insights on patient/caregiver needs and opportunities
• Coordinate activities for patient facing congresses institution family days and advocacy opportunities including leading cross-functional planning meetings logistics management and execution of event sponsorships presentations exhibit development conference material development and print fulfillment
• Deliver multi-channel patient promotional platforms and optimize the marketing mix including point-of-care social web CRM programming search and print materials
• Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis ensuring plans are optimized as needed to improve impact and develop recommendations for future plans using a data/insights driven approach
• Develop and maintain strong relationships with other functional areas and internal strategic partners (i.e. Patient Services Patient Advocacy Market Research Omnichannel Analytics Training Sales Medical Regulatory Legal Compliance etc.)
• Work with Marketing Operations to manage patient resource printing and fulfillment in the portal (details inventory downloads).
• Collaborate with broader rare tumor marketing team to ensure strategic alignment and execution across the Rare Tumor portfolio.
• Ensure legal/regulatory compliance and medical accuracy of all marketing tactics.
• Manage agency partner relationships workflows and related expense budgets.
• Proficient in digital marketing omnichannel and media tactics directed towards patients
• Manage budget on an ongoing basis and ensure spend and gating are reconciled on time & accurately.
• Perform other duties and responsibilities as assigned.

Role Requirements:

• Education:Bachelors degree (business or related disciplines);MBA or other advanced degree preferred
• 5 years of pharmaceutical and/or biotechnology commercial experience
• U.S. launch and in-line marketing experience; sales experience is a preferred
• Oncology and/or Rare Disease experience preferred
• Proficiency in digital marketing and media tactics directed towards HCPs
• Successful track record in understanding the U.S. regulatory environment and navigating the MLR review process
• Proven project and vendor management skills including budget management planning prioritization objective setting and logistics execution
• Adept in expense budget planning tracking and ROI measurement
• Strong track record of influencing key stakeholders and leadership with and without authority
• Demonstrated ability and eagerness to work in a fast-paced environment striving for excellence in everything you do alongside a team that is driven by improving the lives of patients
• Excellent communications skills with an ability to efficiently and productively communicate both orally and in writing track record of effective and influential presentations to external and internal stakeholders.
• Embody the organizations values to act with empathy and humility to drive a culture that takes ownership and accountability for their individual and teams performance.
• Strong interpersonal communication skills to collaborate with colleagues stakeholders and vendors effectively and clearly in a remote hybrid work environment.
• Ability to travel occasionally including overnight stay driven by business need.
• This position must be able to work East Coast hours.

Compensation and Benefits:
The expected salary range for this position is $135000.00 - $185000.00. Actual pay will be determined based on experience qualifications location and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance.