Demand Generation Manager
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Job Location:
Denver, CO - USA
Monthly Salary:
$ 90000 - 115000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
About Workato
Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration Workato helps businesses globally streamline operations by connecting data processes applications and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time driving efficiency and agility.
Trusted by a community of 400000 global customers Workato empowers organizations of every size to unlock new value and lead in todays fast-changing world. Learn how Workato helps businesses of all sizes achieve more at .
Why join us
Ultimately Workato believes in fostering a flexible trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.
But we also believe in balancing productivity with self-care. Thats why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.
If this sounds right up your alley please submit an application. We look forward to getting to know you!
Also feel free to check out why:
Business Insider named us an enterprise startup to bet your career on
Forbes Cloud 100 recognized us as one of the top 100 private cloud companies in the world
Quartz ranked us the #1 best company for remote workers
Responsibilities
As a Demand Generation Manager Embedded you will be responsible for designing and executing integrated campaigns that drive awareness engagement and pipeline this role you will also be responsible to:
Integrated Campaigns
Build and execute multi-channel demand generation campaigns (email digital events content syndication ABM) to support Embedded pipeline goals.
Develop targeted campaigns with SDRs to support outbound motions
Paid Advertising
Manage paid digital campaigns across search social and display.
Optimize spend for performance ROI and lead quality.
Partner & Customer Marketing
Support Workatos Embedded Partner Program by driving joint campaigns referral motions and co-marketing initiatives.
Collaborate directly with embedded customers to support their conferences events and go-to-market activities.
Sales Collaboration
Work closely with SDRs and AEs to align campaigns with sales objectives messaging and follow-up strategies.
Provide campaign enablement and guidance to ensure successful execution.
Measurement & Optimization
Track and report on demand generation performance pipeline contribution and ROI.
Provide insights and recommendations to improve campaign effectiveness.
Requirements
Qualifications / Experience / Technical Skills
2-4 years of B2B demand generation growth or digital marketing experience (SaaS or enterprise tech preferred).
Proven experience running multi-channel demand generation programs including paid media.
Hands-on experience with marketing automation platforms (e.g. Marketo) CRM systems (Salesforce) Outreach and digital ad platforms (LinkedIn Google Ads).
Strong analytical skills with the ability to measure and optimize campaigns for pipeline impact.
Experience collaborating with sales teams SDRs and/or partners to drive joint marketing efforts.
Soft Skills / Personal Characteristics
Highly organized with strong project management skills; able to manage multiple priorities simultaneously.
Excellent communicator with the ability to partner effectively across functions and teams.
A balance of creative thinking and data-driven decision-making.
Growth mindset with a willingness to experiment learn and adapt quickly
The pay for this role may range between $90000 and $115000 plus variable benefits perks and equity.
#LI-NJ1
(REQ ID: 2329)
Required Experience:
Manager
Key Skills
- Sales Experience
- Door-to-Door Experience
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Salesforce
- Inside Sales
- Telemarketing
- Customer relationship management
- CRM Software
- Lead Generation
About Company
A single platform to orchestrate data integration, app connectivity, and process automation across your organization.
