Manager, Campaign Planning and Operations

Summary of the Role:

Were hiring a hands-on Marketing leader who will own omni-channel campaign planning and performance for our SafeSend and SurePrep products while stewarding key marketing operations work. Youll drive strategy and execution experimentation and revenue impact while forecasting performance managing budgets and keeping our lead flow and attribution tight.

About the Role:
Campaign Planning and Performance

• Build omni-channel customer-centric demand generation campaigns (acquisition cross-sell upsell) aligned to pipeline and revenue targets.
• Develop and execute on quarterly campaign plans that meet or exceed funnel goals working cross-functionally to launch into market
• Translate segment strategy and customer insights into briefs calendars and integrated journeys across email web paid media events and SDR motions.
• Own performance forecasting and scenario modeling; set targets predict outcomes and align plans to budget and capacity.
• Foster a culture of experimentation and learning: A/B testing offers messaging and channels
• Turn analytics into action: leverage performance insights to guide actionable optimizations that continually improve performance
• Present plans results optimizations learnings and recommendations to marketing sales leadership and stakeholders.
• Manage campaign budget: planning pacing and reconciliation with a focus on strong ROI.

Marketing Operations

• Define lead routing rules troubleshoot issues and continuously improve speed-to-lead and quality of lead handoff.
• Track funnel metrics from lead capture through opportunity close; create dashboards measuring ROI LTV:CAC and other KPIs
• Maintain and refine the attribution framework ensuring accuracy across marketing channels
• Orchestrate document and refine attribution and reporting processes; act as guardian of data standards and campaign reporting guidelines

Key deliverables and KPIs

• Pipeline and revenue contribution by product and campaign
• Full-funnel conversion rates
• Forecast accuracy vs. actuals; ROI
• Speed-to-lead and routing accuracy
• Attribution integrity and performance reporting

About You:

• Bachelors degree in marketing-related discipline or equivalent work experience
• 5 years in marketing planning and campaign strategy with demonstrated revenue impact
• Highly data-driven with advanced knowledge of marketing attribution modelingincluding building multi-touch attribution frameworks ROI analysis and pipeline influence reporting
• Advanced knowledge of marketing automation workflows lead scoring and nurture design
• Experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce required)
• Team player with the ability to foster strong relationships across multiple levels and functions within the organization
• Customer-centric high-achieving self-starter that thrives in a fast-paced collaborative atmosphere
• Comfort with QA and risk ownership
• Excellent verbal and written communication skills
• Strong organizational skills and attention to detail

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Whats in it For You

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities whether caring for family giving back to the community or finding time to refresh and reset. This builds upon our flexible work arrangements including work from anywhere for up to 8 weeks per year empowering employees to achieve a better work-life balance.

• Career Development and Growth: By fostering a culture of continuous learning and skill development we prepare our talent to tackle tomorrows challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow lead and thrive in an AI-enabled future.

• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation two company-wide Mental Health Days off access to the Headspace app retirement savings tuition reimbursement employee incentive programs and resources for mental physical and financial wellbeing.

• Culture: Globally recognized award-winning reputation for inclusion and belonging flexibility work-life balance and more. We live by our values: Obsess over our Customers Compete to Win Challenge (Y)our Thinking Act Fast / Learn Fast and Stronger Together.

• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental Social and Governance (ESG) initiatives.

• Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice truth and transparency. Together with the professionals and institutions we serve we help uphold the rule of law turn the wheels of commerce catch bad actors report the facts and provide trusted unbiased information to people all over the world.

In the United States Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health dental vision disability and life insurance programs as well as a competitive 401k plan with company addition Thomson Reuters offers market leading work life benefits with competitive vacation sick and safe paid time off paid holidays (including two company mental health days off) parental leave sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally Thomson Reuters offers the following additional benefits: optional hospital accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.

Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations. For any eligible US locations unless otherwise noted the base compensation range for this role is $99400 - $184600. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance. Base pay is positioned within the range based on several factors including an individuals knowledge skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs.

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About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal tax accounting compliance government and media. Our products combine highly specialized software and insights to empower professionals with the data intelligence and solutions needed to make informed decisions and to help institutions in their pursuit of justice truth and transparency. Reuters part of Thomson Reuters is a world leading provider of trusted journalism and news.

As a global business we rely on the unique backgrounds perspectives and experiences of all employees to deliver on our business goals. To ensure we can do that we seek talented qualified employees in all our operations around the world regardless of race color sex/gender including pregnancy gender identity and expression national origin religion sexual orientation disability age marital status citizen status veteran status or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

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