Vice President, Demand Generation
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Job Location:
Monthly Salary:
Posted on:
11 days ago
Vacancies:
1 Vacancy
Job Summary
Why Ryan
Hybrid Work Options
Award-Winning Culture
Generous Personal Time Off (PTO) Benefits
14-Weeks of 100% Paid Leave for New Parents (Adoption Included)
Monthly Gym Membership Reimbursement OR Gym Equipment Reimbursement
Benefits Eligibility Effective Day One
401K with Employer Match
Tuition Reimbursement After One Year of Service
Fertility Assistance Program
Four-Week Company-Paid Sabbatical Eligibility After Five Years of Service
This position assists the CMO with creation and management of a firm-wide marketing plan and budget which is closely associated with the firm-wide growth plan created by the CEO COO and Board of Directors.
Duties and Responsibilities aligned with Ryans Key Results:
People
- Build mentor and lead a high-performing global demand generation team cultivating innovation accountability and career growth.
- Promote an inclusive collaborative culture that fosters modern marketing capabilities and continuous learning.
- Collaborate with peers in brand events and communications to ensure alignment and best practice sharing.
- Champion cross-departmental collaboration with Sales Service Delivery and Sales Operations teams to align on goals and streamline execution.
- Provide clear strategic direction while developing pathways for growth and advancement.
Client
- Design and execute integrated campaigns tailored to enterprise and mid-market segments aligned with vertical industry strategies.
- Translate tax policy changes and competitive insights into targeting messaging and new go-to-market opportunities.
- Partner with Sales and Regional Leadership to deliver campaigns that address local market needs and capture emerging opportunities.
- Create outbound and account-based marketing (ABM) strategies to drive net-new client acquisition cross-sell and upsell opportunities.
- Partner with the Events team to align campaign and event plans supporting with messaging and content development that drive client engagement and lead generation.
Value
- Own and deliver pipeline growth targets through multi-channel programs (digital paid media webinars ABM and integrated campaigns).
- Leverage data and analytics to evaluate and optimize campaign performance lead quality and funnel conversion.
- Collaborate with marketing operations to enhance reporting and turn insights into improvements that increase marketings contribution to revenue.
- Partner with Service Delivery to guide allocation of the demand generation budget within the P&L ensuring resources are aligned to maximize ROI and support growth priorities.
- Ensure brand consistency positioning and messaging across campaigns in collaboration with brand events and communications teams.
- Other duties as assigned.
Education and Experience:
- Bachelors degree in Marketing Business Communications or related field; MBA preferred.
- 15 years of progressive experience in B2B demand generation marketing strategy or go-to-market leadership with at least 5 years in professional services.
- Proven success in scaling global demand generation and ABM programs that deliver measurable pipeline and revenue growth.
- Excellent project management communication and stakeholder influence skills with ability to align senior leadership and cross-functional teams.
Computer Skills:
To perform this job successfully an individual must have intermediate to advanced skills in Microsoft Word Excel Outlook Access PowerPoint and Internet navigation and research.
- Proficiency with marketing automation platforms (Eloqua Marketo HubSpot).
- Strong experience with CRM tools particularly Salesforce.
- Familiarity with data visualization and analytics platforms (e.g. Tableau Power BI Google Analytics).
- Working knowledge of SEO paid search social media platforms and ABM tools (e.g. Demandbase 6sense).
Additional Experience:
- Strong project management communication and stakeholder influence skills with the ability to align senior leadership and cross-functional teams.
- Excellent organizational skills and attention to detail.
- Excellent interpersonal skills with an ability to build strong relationships.
- Integrity in high-profile collaborative execution of cross-functional deliverables.
Certificates and Licenses:
- Valid drivers license required.
- No formal certifications required; however certifications in Pardot Marketo Eloqua HubSpot or Google Ads are a plus.
- Leadership or digital marketing certifications (e.g. AMA PCM Pragmatic Institute) are advantageous.
Supervisory Responsibilities:
- Directly manages a team of demand generation managers and campaign specialists.
- Responsible for performance management training coaching and resource planning.
- Provides direction feedback and leadership in line with Ryans values and leadership principles.
Required Experience:
Exec
Key Skills
- Change Management
- Financial Services
- Growing Experience
- Managed Care
- Management Experience
- Analysis Skills
- Senior Leadership
- Performance Management
- Process Management
- Leadership Experience
- negotiation
- Analytics
About Company
Ryan is a global tax services, software, and technology firm providing an integrated suite of federal, state, local, and international tax services to companies across the world.
