AVP, Brand & Marketing
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Federated Co-operatives Limited (FCL) is hiring an Associate Vice President (AVP) Brand & Marketing on a permanent basis on our Co-op & External Relations team.
We are looking for a strategic results-oriented leader with a comprehensive vision and broad perspective. The successful candidate will empower teams to reinforce Co-ops brand identity leveraging the distinctive qualities of the Co-operative Retailing System (CRS). Rooted in purpose innovation and effective storytelling youll champion a brand that connects deeply with communities while harnessing technology to deliver personalized high-impact campaigns.
This position is a hybrid opportunity preferably based in Saskatoon SK. However base location may be flexible depending on the candidate.
What youll do:
- Lead the development of a cohesive brand strategy that reflects Co-ops purpose values and community impact ensuring alignment across promotions products and member experiences.
- Implement marketing strategies to maintain consistent brand representation across traditional and digital channels ultimately supporting revenue growth and member engagement.
- Engage stakeholders to align foundational brand efforts with enterprise goals fostering a culture of customer-centricity and support for member loyalty.
- Oversee the evolution of digital-first and customer experience programs guiding multiple workstreams to deliver impactful personalized and targeted campaigns.
- Leverage data from market research and customer insights teams to continuously enhance strategic decision-making.
Who youll work with:
You will join a marketing team that has received multiple awards and accolades from respected industry and business associations. Reporting directly to the Vice President (VP) Co-op and External Relations your role will foster a culture of innovation encourage employee engagement and drive value creation. Additionally you will collaborate with CRS leadership to identify opportunities for shared efficiencies and design programs that support both central strategies and local operational effectiveness.
Why it matters:
We help local Co-ops grow and thrive by offering a range of professional services including marketing market research information technology human resources accounting risk management and business development.
Who you are:
You are looking for a career in marketing leadership and:
Have 15 years of relevant progressively responsible experience in marketing across commodities.
Have a demonstrated ability to lead a team influence peers and inspire change.
Have a university degree with a preference for business majoring in marketing (a combination of relevant education and experience may be considered).
Have experience working in a co-operative business model (considered an asset).
Professional designations or membership with related associations is considered an asset.
What we offer:
- Competitive salaries short-term incentives a comprehensive benefits package and an employer-contributed pension plan.
- Encouragement to take advantage of learning opportunities to grow and develop as a Team Member.
- As a co-operative we do business differently. We believe in working together to serve Western Canadians delivering profits back to our communities and investing in sustainable growth. To learn more about who we are and what we offer visit.
We are committed to providing reasonable accommodations throughout the recruitment process to ensure an enjoyable candidate experience. If you require an accommodation during the recruitment process we invite you to submit your requests to us via All information received will be kept confidential.
If this opportunity speaks to you we invite you to apply by November 13 2025.
We thank all candidates for their interest however only those selected to continue in the recruitment process will be contacted. FCLHP
As this position is considered a position of trust you may be required to complete a criminal record check and credit check in accordance with FCL policies.
FCL embraces diversity and inclusion. Were working to create a workforce that is as diverse as the communities we serve and an environment where every team member brings their whole self to work. We believe all candidates should feel at home with us and be given the opportunity to fully participate during the recruitment process.
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
About Company
As a co-operative, we do business differently. We believe in working together to serve Western Canadians, delivering profits back to our communities and investing in sustainable growth. Our work is guided by our values of integrity, excellence and responsibility and driven by our visi ... View more
