Web Analyst

Overview

Cro Metrics is a leading growth marketing agency that helps clients drive measurable business impact through experimentation and data-driven decision-making.

What Success Looks Like

• Clients have confidence in their analytics data and can use it to make informed high-impact decisions.
  
• Insights and reporting from the Web Analyst directly influence optimization strategies and measurable business outcomes.
  

• The Web Analyst is seen as a go-to partner for uncovering opportunities through data and improving the integrity of clients analytics systems.
  

Data Analysis & Insights

• Analyze website and marketing performance data to identify trends opportunities and insights that inform optimization and experimentation strategies.
  
• Build compelling reports and data visualizations using Google Analytics and Looker Studio (Data Studio) to effectively communicate findings.
  

• Create analyze and interpret conversion funnels by audience segment to reveal opportunities for growth.
  

Analytics Configuration & Data Governance

• Configure analytics tools for maximum accuracy and value including tag management custom dimensions and event tracking.
  
• Audit and troubleshoot analytics implementations to resolve data parity and consistency issues.
  
• Ensure strong data governance practices and documentation across platforms and clients.
  

• Support integration with tools such as Google Tag Manager Segment Tealium and other analytics platforms.
  

Cross-Functional Collaboration

• Work closely with the Data Analytics Manager and Experimentation teams to ensure accurate tracking of A/B and multivariate tests.
  
• Partner with Growth Strategy and Business Development teams to align analysis with client goals and KPIs.
  

• Supplement quantitative findings with market research or third-party data sources when available.
  

Work Environment & Schedule:

• Work Set-up: Work-From-Home.
  
• Shift Schedule: Will primarily follow PST (Pacific Standard Time) generally working 8 AM - 5 PM PST.
  Flexibility: Monday to Friday flexible hours may be available after a probationary period.
  

Requirements

• Minimum of 3 years of hands-on Web Analytics experience. A background in marketing is highly helpful.
  
• Hands-on experience with Google Analytics (GA/GA4) Google Tag Manager (GTM) and Looker Studio. Strong familiarity (or proficiency) with other platforms like Adobe Analytics Heap or Amplitude is a significant plus as we are platform agnostic.
  
• Proven ability to analyze marketing performance data and apply a general understanding of how digital marketing works across channels (e.g. paid media social search).
  
• Experience configuring analytics tools for event tracking custom metrics and advanced tagging.
  
• Proven ability to create clear insightful visualizations and dashboards that drive understanding and action.
  
• Applied knowledge of conversion funnel analysis inbound channel attribution and A/B testing analytics.
  
• Must be proactive tech-savvy and open-minded toward tackling complex data challenges.
  
• Experience with clients in Retail/E-commerce or B2B sectors is a strong advantage.
  
• Strong ability to distill complex data into concise meaningful insights for internal and client stakeholders with excellent written and verbal communication skills.
  

Benefits

WHAT WE OFFER:

Great Place to Work-Certified Company

Premium HMO

Holistic employee experience

Work-from-home and hybrid work setup

Rewards and incentives

Monthly engagement activities

Career advancement opportunities

Paid referral program