Marketing Data Specialist

Avenue5 is growing and we are in search of a marketing data specialist to join our dynamic team of Fivers!

About Us

We are a vibrant third-party multifamily property management firm with locations across the United States. We are proud of our vibrant inclusive make-it-happen culture where we:

• Listen to our associates recognize them and give them room to grow
• Invest in our associates to help them become the best version of themselves
• Approach every important decision with our associates in mind
• Celebrate our associates successes and encourage them to raise the bar even higher

Summary of Responsibilities:

The marketing data specialist analyzes and summarizes data to create actionable business intelligence insights. This role leverages data to identify potential marketing service enhancements monitor current performance and evaluate best practices. The marketing data specialist works closely with internal marketing teams to review marketing metric-related data and package it for general review.

Primary Responsibilities and Objectives:

Assist in gathering and organizing marketing data from various sources including CRM systems social media platforms web analytics tools internal business intelligence dashboards and other tools

Ensure data accuracy and integrity through thorough validation and verification processes

Input data into relevant databases and systems maintaining consistency and completeness

Support senior team members in analyzing marketing campaign performance metrics such as click-through rates conversion rates engagement metrics cost conversions and ROI

Assist in segmenting customer data and creating internal reporting based on geographic behavioral and psychographic attributes

Learn and apply basic statistical techniques as well as Excel skills to identify trends and patterns in the data

Help prepare reports and presentations summarizing key marketing metrics and findings

Maintain documentation of data collection processes methodologies and results for future reference

Collaborate with team members to ensure clear communication of data insights and recommendations

Support A/B testing and experimentation initiatives under the guidance of senior team members

Assist in monitoring ongoing experiments and documenting results for analysis

Contribute ideas and suggestions for optimizing marketing campaigns based on data-driven insights

Actively engage in training sessions and educational opportunities to enhance skills in data analysis statistical methods and marketing principles

Stay updated on multi-family and basic marketing industry trends and best practices in marketing analytics and data science

Seek feedback from peers and supervisors to continuously improve performance and expertise

Perform other duties as assigned

Education and Experience:

Bachelors degree in marketing statistics data analytics digital marketing or a related field is strongly preferred

Basic understanding of statistical concepts and methodologies is required

Three to five years of experience with managing online review sites social media reputation management practices website presence and lead management required

Skills and Requirements:

Strong analytical and problem-solving skills and a passion for data are required

Mastery in Microsoft Excel is required. Intermediate to advanced level knowledge of other Microsoft Office Suite including Outlook Word and PowerPoint is required

Experience in the Yardi Suite of products RealPage or other equivalent systems is a plus

Experience using AI and machine learning to drive data-driven insights that inform and optimize our market strategy

Some experience working in a digital creative and branding agency is a plus

Basic knowledge of project management software such as Wrike is preferred

Experience in Google Drive Google Docs Google Analytics Google Search Console Microsoft Clarity and Google Ads is preferred

Ability to work independently and prioritize effectively in a fast-paced environment is a must

Excellent written and verbal communication skills

Exceptional project management skills are required

Entrepreneurial mindset and go-getter attitude with proven ability to work independently as well as in a team setting

Ability to maintain a positive demeanor voracious appetite to learn new things and excellent professional judgment

Required to complete and successfully pass the Avenue5 Fair Housing and Preventing Discrimination and Harassment training and other courses if assigned

Scheduling:

Required to maintain a regular schedule which may also require working outside of the regular schedule weekends and non-traditional holidays

Environment:

Exposure to an environment typically found in an office building

Physical Requirements:

Avenue5 will make reasonable accommodations to enable individuals with disabilities to perform essential functions. These functions include but are not limited to:

Ability to lift push and pull up to 25 pounds

Must be able to observe and detect signs of emergency through visual and/or auditory cues

Must be able to remain stationary move around reach and position oneself as needed for extended periods

Ability to communicate and express or exchange ideas with others as well as those activities in which they must convey detailed or important instructions to other workers accurately loudly or quickly

Ability to perceive the nature of sounds at normal speaking levels including the ability to receive detailed information through oral communication and to make the discriminations in sound

Visual requirements including color depth perception and field vision

Ability to compare copy coordinate synthesize negotiate communicate and instruct

Ability to tolerate stressful situations

Ability to work under minimal to moderate supervision

This job description is not an all-inclusive list of functions and tasks. Over the length of employment these functions and tasks may change.

Diversity:

Diversity creates a healthier atmosphere: Avenue5 is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race color religion sex age national origin protected veteran status disability status sexual orientation gender identity or expression marital status genetic information or any other characteristic protected by law.