Marketing Coordinator oversees the execution and maintenance of digital ad buys in line with the strategic vision of the Director of Digital Advertising.
- Build maintain and optimize paid social (Meta) campaigns monitoring performance daily and looking for opportunities for improvement
- Assist in the execution of paid search campaigns
- Assist in the execution of programmatic media campaigns including display OLV CTV/OTT & audio
- Conduct regular analysis of campaign KPIs ensuring maximum performance standards are being reached
- Create campaign reporting for key stakeholders
- Participate in cross-functional team projects as needed to support the broader marketing and business development goals.
Qualifications :
- Bachelors degree in Marketing Advertising Communication or related field preferred.
- Minimum of one year of experience in media buying campaign execution or digital marketing required
- Working knowledge of Meta Ads Manager platform required
- Strong organizational and communication skills.
- Knowledge of Microsoft suite of products preferred (Excel Word PowerPoint)
- Analytical and data-driven thinking with experience in measuring and reporting on campaign performance.
Additional Information :
Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race color sex age national origin religion sexual orientation gender identity status as a veteran and basis of disability or any other federal state or local protected class.
Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race color sex age national origin religion sexual orientation gender identity status as a veteran and basis of disability or any other federal state or local protected class.
Remote Work :
No
Employment Type :
Full-time
Marketing Coordinator oversees the execution and maintenance of digital ad buys in line with the strategic vision of the Director of Digital Advertising.Build maintain and optimize paid social (Meta) campaigns monitoring performance daily and looking for opportunities for improvementAssist in the ex...
Marketing Coordinator oversees the execution and maintenance of digital ad buys in line with the strategic vision of the Director of Digital Advertising.
- Build maintain and optimize paid social (Meta) campaigns monitoring performance daily and looking for opportunities for improvement
- Assist in the execution of paid search campaigns
- Assist in the execution of programmatic media campaigns including display OLV CTV/OTT & audio
- Conduct regular analysis of campaign KPIs ensuring maximum performance standards are being reached
- Create campaign reporting for key stakeholders
- Participate in cross-functional team projects as needed to support the broader marketing and business development goals.
Qualifications :
- Bachelors degree in Marketing Advertising Communication or related field preferred.
- Minimum of one year of experience in media buying campaign execution or digital marketing required
- Working knowledge of Meta Ads Manager platform required
- Strong organizational and communication skills.
- Knowledge of Microsoft suite of products preferred (Excel Word PowerPoint)
- Analytical and data-driven thinking with experience in measuring and reporting on campaign performance.
Additional Information :
Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race color sex age national origin religion sexual orientation gender identity status as a veteran and basis of disability or any other federal state or local protected class.
Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race color sex age national origin religion sexual orientation gender identity status as a veteran and basis of disability or any other federal state or local protected class.
Remote Work :
No
Employment Type :
Full-time
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