Loyalty Communications Specialist, IKEA Thailand

• Lead the strategic planning and execution of loyalty initiatives across IKEA Family småles and future loyalty programs
• Architect a personalization framework leveraging behavioural transactional and psychographic data to inform omnichannel targeting strategies across app CRM email web and in-store.
• Drive lifecycle marketing strategies including onboarding stretch spend return visits recognition and win-back.
• Conceptualize and create engaging content for loyalty members that aligns with IKEA brand values and supports external campaigns product launches and seasonal offers.
• Plan and execute loyalty campaigns across SMS eDM offline and in-store channels ensuring consistency in visual and copy identity.
• Cross-function internally and with external agencies to enhance to optimize loyalty architecture automation flows system integrations and reporting dashboards test and monitor campaign results and provide feedback
• Oversee reporting and performance analysis across all loyalty touchpoints transforming insights into strategic actions.
• Coordinate loyalty-related events and workshops to drive member engagement and brand affinity
• Own loyalty and CRM budget planning monthly reconciliation and re-forecasting in collaboration with Finance.
• Ensure full compliance with Personal Data Protection Act and internal policies regarding member data handling and storage.
• Secure strategic partnerships with external brands to enhance member benefits and program value.
• Contribute to loyalty-related projects supporting IKEAs retail operations and new market/store expansion.

Qualifications :

• You have at least 5 years of working experience in related field.
• Certifications in Marketing Communications CRM Digital Marketing or Loyalty Program Management are advantageous
• Strong understanding of loyalty strategy development member lifecycle planning segmentation models tiered benefits systems and customer retention mechanics.
• Understanding of loyalty mechanics (e.g. point systems tiers rewards retention drivers) and how loyalty contributes to customer lifetime value.
• Proficient in Microsoft Excel Microsoft PowerPoint Microsoft Dynamics CRM 365 or any equivalent tool
• Have experience in big data data cleansing data management report and dashboard.
• Portrait a fair understanding in Customer Relationship Management (CRM) loyalty program and targeted marketing.
• Excellent project management able to lead multiple initiatives across markets and timelines.
• Clear problem-solving capabilities and an agile approach in challenging situations.
• Ability to analyse the performance of communication solutions and take actions to as needed optimise performance.
• Ability to develop strong collaborations across functions.
• You are meticulous with an eye for details highly organised strong multi-tasking skills to work in a fast-moving environment and excellent in meeting tight deadlines and in managing different publishing schedules.

Remote Work :

No

Employment Type :

Full-time