Senior Brand Manager Rheumatology
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Job Summary
Scope
Lead and define the Brand Strategy coordinating the Marketing Team according to global and local processes and procedures.
Main Responsibilities
Business & Financial Acumen
Support the Business Unit Manager in Brand Financial processes:
- Budget allocation and monitoring
- Monthly performance analysis
- Brand S&OP preparation
- 1-year Financial Plan & Long-Range Plan.
Analysis to Insights
Responsible for:
- Market & Brand Analysis and Market Research
- Trends monitoring and Market/Competitive/Customers actionable insights collection.
Customer Strategy
- Lead the development of the Brand & Functional Plan coordinating the inputs of all Brand/In-Field Team members in alignment with the Brand strategic framework defined under the supervision of the Business Unit Manager.
Marketing Mix Optimization
- Ensure & coordinate the implementation of all activities related to the Functional Plan
- Provide an innovative and patient-centric mindset and a multi-stakeholders approach to meet strategic Brand objectives.
Effective Engagement
- Responsible for the Customer engagement digital evolution and the delivery of Advanced Customer Experiences
- Coordinate the execution of the In-Field team excellence main processes and ensure the understanding of their purpose from the Infield team.
Internal & External Stakeholder Alignment
- Leverage on strong relationships with international and local internal stakeholders
- Demonstrate comprehensive understanding of the external stakeholders needs and behaviors through effective presence on the field and robust connection with In-Field Team.
Qualifications :
Skills and Experience:
- Degree level education (or equivalent) preferably Life Sciences or Economics
- Minimum 5 years of relevant experience with proven track record of success within Biotech/Pharma
- People management experience
- Strategic Thinking mindset
- Leadership; Coaching
- Solid working knowledge of healthcare environment
- Project Management skills
- Local and international mobility
- English language proficiency verbally and in writing
Preferred
- Infield Experience
- knowledge within specialized therapeutic area (Immunology Rheumatology)
- Product launch management support
Additional Information :
Main Stakeholders
- External: Patients Health Care Professionals Key Opinion Leaders agencies (MR PR digital)
- Internal: In-field teams Brand Team Brand Team Leader Area Commercial Affiliate Management Team
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuro ... View more
