Sr Consultant, Marketing Management (Paid Media)

This hybrid position is based in Columbus OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week and enjoy the flexibility of remote work the remaining days.

Lead the Future of B2B Paid Media at Nationwide as the Nationwide Financial Media Lead

Are you ready to shape how Nationwide connects with advisors agents and brokers Were looking for a strategic media planner and data-driven storyteller to join our Paid Media team as a Senior Consultant. This is your chance to lead the charge in crafting media strategies that dont just reach our distribution partnersthey inspire them.

What Youll Do

• Own the Strategy: Youll be the architect behind Nationwide Financials paid media plansdesigning planning and optimizing campaigns that drive real business impact.
• Be the Connector: Build strong partnerships with internal marketing teams and external agencies to ensure every campaign aligns with our goals and resonates with our audience.
• Lead the Execution: From paid social and programmatic to search and streaming video youll manage the full media mix and make sure every dollar works harder.
• Innovate & Optimize: Use data-driven insights to continuously refine campaigns challenge the status quo and keep Nationwide ahead in a fast-changing media landscape.
• Collaborate Creatively: Work hand-in-hand with creative teams to ensure assets shine across every channel.

What Were Looking For

• A Media Maven: You know the ins and outs of paid mediasocial display OTT searchand can turn strategy into action.
• Financial Savvy: Understanding of financial products and intermediated sales channels is a big plus.
• Analytical & Agile: You love data thrive on optimization and embrace test-and-learn approaches.
• Relationship Builder: Exceptional communication and collaboration skills to partner across teams and agencies.
• Creative Strategist: Ability to think big challenge norms and bring fresh ideas to the table.

Job Description Summary

Job Description

Key Responsibilities:

• Leads in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions.

• Leads sophisticated projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.

• Implements digital and traditional marketing tactics and media including creative development process planning and execution.

• Leads creative development and provides specific feedback on look and feel and develops strong creative briefs.

• Monitors emerging innovative trends in content design and marketing tactics

• Reviews and analyzes customer insights and analytics and tools to understand and forecast market competitor and customer needs and behavior. Helps to define appropriate target audiences evaluate sufficiency and effectively get results with data-based decisions.

• Ensures programs are on strategy and on schedule.

May perform other responsibilities as assigned.

Reporting Relationships: Reports to Director/Associate Vice President/Vice President. This is an individual contributor and may manage a team based on organizational structure; may also lead virtual and project teams.

Typical Skills and Experience:

Education: Bachelors degree in marketing business administration or related field; graduate degree highly desirable.

License/Certification/Designation: Technical insurance designations such as CPCU CLU ChFC FLMI considered a plus. Additional licensing may be required to hold this position and associates will need to acquire the required federal and/or state licenses/registrations within the designated time period. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails to acquire required licenses/registrations within the time period designated by the business unit the associate will be ineligible to continue in the position.

Experience: Typically 10 or more years related professional experience in marketing field sales management insurance or related field. Masters degree may be substituted for a portion of the experience requirements as appropriate. Prior marketing development and project leadership exposure/experience preferred.

Knowledge Abilities and Skills: In-depth knowledge of marketing methodologies insurance and/or financial services products including regulatory environment distribution systems and customers preferred. Knowledge of product distribution methods. Ability to develop and review research studies communicate research findings market recommendations based on findings develop and negotiate contracts/service agreements with internal/external contacts and lead multiple projects planning projects. Ability to function independently or in a team environment. Demonstrates core marketing proficiencies including strategy development utilization of insights and analytics building brand equity and developing effective marketing communications. Command of and ability to understand and deliver customer focus operating capabilities and strategic capabilities.

Other criteria including leadership skills competencies and experiences may take precedence.

Staffing exceptions to the above must be approved by the hiring managers leader and HR Business Partner.

Values: Regularly and consistently demonstrates Nationwide Values.

Job Conditions:

Overtime Eligibility: Exempt (Not eligible)

Working Conditions: Normal office environment. Ability to work extended and/or non standard hours based on project load. Travel as required.

ADA: The above statements cover what are generally believed to the principal and essential functions of the job. Specific circumstances may allow or require some associates assigned to the job to perform a somewhat different combination of duties.

Benefits

We have an array of benefits to fit your needs including: medical/dental/vision life insurance short and long term disability coveragepaid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date nine paid holidays 8 hours of Lifetime paid time off 8 hours of Unity Day paid time off 401(k) with company match company-paid pension plan business casual attire and more. To learn more about the benefits we offer click here.

Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged appreciated respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.

NOTE TO EMPLOYMENT AGENCIES:

We value the partnerships we have built with our preferred vendors. Nationwide does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Nationwide employee or hiring manager in any form without a signed Nationwide Client Services Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.