Sr. Demand Marketing Manager (Demand & Growth)

The Role

This is an internal role focused on driving SH/FTs own demand and growth marketing.

As the Sr. Demand Marketing Manager youll be responsible for creating and executing programs that generate real pipeline (leads that convert) for our business. Youll work closely with our Growth Advisory team department heads Customer Success and leadership to design campaigns that connect strategy to revenue outcomes.

This isnt a run the playbook role. Youll have the freedom to build test and scale what works while being supported and mentored by experienced growth executives who will challenge you to think strategically and operate with precision.

Its a hands-on role for someone who can move between strategy and execution comfortably who understands how demand works across a complex B2B funnel within the professional services and consulting sector and whos ready to grow into a future marketing leader at SH/FT.

What Youll Do

• Design and execute integrated marketing campaigns that generate qualified pipeline for Shift Paradigm (web social email events etc.)
• Translate high-level growth strategy into clear actionable marketing plans
• Own the marketing funnel from messaging and positioning through campaign execution and optimization
• Partner closely with the Growth Advisory team Customer Success and leadership to align marketing with business goals
• Define track and report on the metrics that matter most to the business
• Leverage data automation and AI tools to make marketing more efficient and targeted
• Build test and scale multi-channel campaigns across paid content web email ABM and events
• Manage agency and vendor relationships to ensure performance and ROI
• Continuously evaluate performance and propose improvements across strategy tools and processes
• Champion a data-driven culture across marketing and growth
• Manage 1-2 direct reports initially as well as dotted line resources

What You Bring

• 7 or more years of B2B marketing experience ideally in a marketing sales or RevOps services organization
• Proven ability to build and optimize demand generation programs that drive measurable pipeline and revenue
• Strong understanding of marketing operations analytics and RevOps alignment
• Hands-on experience running multi-channel marketing programs across digital ABM content and events
• Strategic thinker who can also roll up your sleeves and execute
• Comfortable working with martech tools such as marketing automation CRM CDP and analytics platforms (experience and expertise in Marketo Salesforce Sales Cloud/CRM Apollo a plus)
• Excellent communicator who can work cross-functionally and influence without authority
• Self-directed curious and accountable with a bias toward action and results
• Interest in experimenting with AI and automation to improve marketing performance
• Bachelors degree in Marketing Business or related field (or equivalent experience)

About SH/FT

SH/FT is a client services business that focuses on implementing and activating technology and data to make sales and marketing work. Our people bring combined experience across technology data & analytics business strategy and campaign operations to accelerate our clients businesses. We keep pace with change in modern marketing and technology in order to create both effective scalable and future-proof solutions for our clients that span both the Fortune 500 list and emerging industry leaders. We have also built strong relationships with the worlds most influential martech platforms and are key partners to them and their clients.

Why SH/FT

Shift Paradigm is a consultancy built for transformation. We bridge the gap between marketing data and technology to unlock growth for some of the worlds most recognized brands. At SH/FT youll shape the future of how organizations connect with their customers through intelligent architecture scalable systems and the power of data-driven strategy.

Our Commitment to DEIB

We strive to champion diversity equity inclusion and belonging through our Project NEXT committee. This team of passionate internal advocates and external experts allows us to build and leverage a diverse and inclusive workforce and workplace by committing to represent and reflect the experiences perspectives and viewpoints of our people partners and communities we serve. We are committed to providing knowledge and career opportunities to the next generation of digital marketers while championing diversity and equality in the workplace.

At the core of our success is our culture and dedication to maintaining a positive work environment encouraging professional growth and promoting the health and well-being of our employees. We do not discriminate against any employee or applicant because of race creed color religion gender sexual orientation gender identity/expression national origin disability age genetic information veteran status marital status pregnancy or related condition (including breastfeeding) or any other basis protected by law.

We welcome and encourage applications from people with disabilities under the Accessibility for Ontarians with Disabilities Act. Accommodations are available on request for candidates taking part in all aspects of the selection process.

This is a full remote position however candidates must have current US work authorization. For US Candidates this employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the US.

As required by law Shift Paradigm provides a reasonable range of compensation for roles that may be hired in California Colorado Hawaii New York New Jersey or Washington. The salary for these residents is $90000.00 to $140000.00 OTE. Salary is based on several factors including but not limited to role skillset relevant education level of experience certifications addition to base salary Shift Paradigm offers benefits such as medical dental vision STD/LTD Life/AD&D Flexible Paid Time Off and various other ancillary benefits and perks.

No relocation assistance can be offered at this time.