Onsite and Search Channel Lead, Amazon Fashion & Fitness Marketing

Were looking for a strategic data-driven and inventive leader to own our onsite search and AI application strategytransforming how customers discover and engage with Amazon Fashion and Fitness. This role sits at the heart of our Marketing ecosystem connecting creativity analytics and customer insights to build experiences that inspire exploration and drive measurable business impact.

You will be responsible for developing an end-to-end vision for how customers navigate the onsite experiencefrom homepage to category pages to search. This includes designing and optimizing campaigns that improve relevancy conversion and engagement across key customer cohorts. You will use data to uncover opportunities define success metrics and continually experiment to identify what drives results at scale.

You will also serve as the bridge between marketing product and tech teamsleading experimentation and testing in partnership with central technology groups. You will push Amazon Fashion and Fitness to the forefront of innovation by piloting new AI-driven applications and personalized shopping experiences then scaling the ones that resonate most deeply with customers.

This role requires someone who is results-oriented collaborative and excited to bring big ideas to lifefrom the spark of a concept to full implementation. You will be expected to operate both strategically and hands-on navigating ambiguity influencing across teams and driving alignment to deliver meaningful customer and business outcomes.

Ultimately this leader will play a pivotal role in shaping the future of how customers shop Fashion and Fitness on Amazonbuilding experiences that feel intuitive personal and inspiring at every click.

About You:
- Deeply data-driven: skilled in analytics and data visualization with the ability to turn complex signals into clear strategy.
- A strategic innovator: curious about the intersection of fashion fitness and emerging technologies and eager to push boundaries with AI-driven solutions.
- A strong cross-functional leader: adept at influencing across marketing product retail analytics and engineering teams.
- A problem-solver with a builders mindsetable to move quickly from idea to execution with a can-do approach.
- Passionate about creating shopping experiences that feel personal dynamic and frictionless.

Key job responsibilities
Own the end-to-end onsite strategy for Fashion and Fitness including homepage optimization navigation pathways and onsite merchandising campaigns that drive awareness discovery and conversion across customer cohorts.

Develop and execute a holistic search strategy ensuring customers can intuitively discover products and stories across all entry points leveraging data testing and customer insights to continuously improve performance.

Lead experimentation across AI-driven and algorithmic placements partnering closely with tech and product teams to test learn and scale new applications that enhance personalization and relevance for millions of customers.

Translate data into action build and analyze performance dashboards identify trends define success metrics and use insights to influence future marketing and onsite optimization decisions.

Collaborate cross-functionally with category creative analytics and tech teams to bring new ideas from concept to application ensuring seamless execution and measurable outcomes.

Champion innovation by staying on the cutting edge of retail search and AI advancements identifying new opportunities for Amazon to differentiate the shopping experience for Fashion and Fitness customers.

Balance strategic vision with operational excellence managing competing priorities while driving consistent performance improvements and delivering against business goals.

Influence senior stakeholders across Marketing Product and Tech with clear narratives grounded in customer insights business impact and data-backed recommendations.

Serve as a thought leader for the broader organization shaping how Amazon approaches onsite engagement and helping define the future of digital discovery and shopping experiences.

About the team
The Fashion and Fitness Marketing team at Amazon is an end-to-end marketing organization driving how customers discover engage and fall in love with our selectiononsite offsite and in real life. From homepage storytelling to high-impact brand campaigns and experiential events we connect inspiration to purchase across every touchpoint.

Were a fast-moving inventive team that sits at the intersection of content technology and customer behavior. We experiment boldly think big and operate with a builders mindset to create shopping experiences that feel personal dynamic and fresh. This role will be a critical contributor to shaping how millions of customers experience Fashion and Fitness on Amazon.

- 6 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches

- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation profiling and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128600/year in our lowest geographic market up to $212600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.