Copywriter Marketing (ProdWeb)

Bengaluru - India

Yearly Salary: INR 4 - 5

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

ALLEN Online the digital learning platform from the legacy of ALLEN Career Institute is looking
for a dynamic copywriter who can turn product features into engaging conversion-driven
narratives.
Youll write for the website app and various user journeys that influence discovery
engagement and conversion making complex education products simple exciting and
relatable.
Key responsibilities:
Website & app merchandising: Write high-conversion copy for course pages banners
and in-app sections.
User journey copies: Craft contextual action-oriented copy across onboarding lead
conversion and payment journeys.
UI/UX writing: Collaborate with product marketing & design teams to develop clear
concise and user-friendly interface text (buttons tooltips pop-ups CTAs).
Tailor messaging and tone based on audience cohorts: Hinglish vs English parent
vs student and Tier 1 vs Tier 3 regions.
Product communications: Translate product features into benefits-driven messaging
for web app video and other channels.
Microcopy creation: Build tone-consistent UI microcopy labels prompts alerts error
messages to guide users intuitively.
Collaborate cross-functionally: Work with product managers UX designers and
marketers to align content with business goals and brand tone.
Research & insights: Understand user behaviour friction points and optimise
communication for clarity and conversion.
Required skills & qualifications:
45 years of experience in writing for digital products apps or websites.
Strong understanding of UI/UX principles and the ability to simplify complex journeys
through copy.
Proven experience in conversion-focused and UX microcopy.
Excellent command of English & Hindi with the ability to adapt tone for students and
parents.
Ability to collaborate effectively with product design and tech teams.
Exposure to ed-tech e-commerce or app-based platforms preferred.