Product Marketing Specialist UMatch
Share
Job Location:
Khet Pathum Wan - Thailand
Monthly Salary:
Not Disclosed
Posted on:
10 days ago
Vacancies:
1 Vacancy
Job Summary
UMatch is the student recruitment agency division of Crimson Education helping students around the world to gain admission to nearly 300 desirable universities in all major study destinations. Our parent company Crimson Education is valued at over $1B NZD and backed by top-tier investors including Tiger Global and Icehouse Ventures we are just getting started. We were recently featured on the front page of the Wall Street Journal.
Were looking for a hands-on high-ownership product marketing specialist to lead integrated marketing campaigns for Crimsons UMatch Student Recruitment Agency Division.
This is a role for someone who loves building and launching campaigns from scratch from copy to creative to calendar. Youll plan campaigns create assets and collaborate with our performance and design teams to drive leads and revenue. Youll also work closely with sales product and local markets to ensure our messaging and campaigns resonate globally and generate new leads.
Youll report to the Divisional Director and work closely with the Divisional Manager to align on positioning priorities and strategic direction. Heres what you will be doing:
Plan & Execute Campaigns
Understand audience segments and craft messaging that speaks to their goals and pain points
Ideate and launch cant-miss campaigns were looking for fresh thinking speed and relentless execution
Choose the right channels to reach your target audience including search paid social email partnerships and more - guided by intelligence from our performance marketing team
Collaborate with local market teams to adapt campaigns to regional context and learner profiles
Align with product and sales teams on offers timing and messaging
Brief and collaborate with the Performance Marketing team to launch and track paid campaigns
Create Campaign Assets & Content
Maintain a clear content calendar and version control across all campaign types
Draft high-converting copy and create structured campaign folders with assets UTM links and messaging docs
Lead content development for webinars ebooks testimonials and case studies
Manage creative briefing and review with designers ensuring speed clarity and brand alignment
Analyze & Optimize
Monitor campaign results: FTA leads CPL MQL-to-SQL ROAS
Identify and act on underperformance: refresh copy test formats re-target audiences
Report key learnings and recommendations in a clear actionable format
Key Outcomes (KPIs)
MQL-to-SQL conversion rates
FTA leads generated by campaign and channel
ROI and cost per lead (CPL) against benchmarks
Webinar Registrations SQL
Campaign velocity on-time delivery iteration and reporting
What youll bring
3 years of end-to-end multi-channel campaign creation including copy creative and channel strategy
Proven ability to create high-performing campaign assets: landing pages emails ad copy webinar invites etc.
Comfortable working with performance marketers designers and product/sales
Strong copywriting instincts (with guidance & support) and ability to turn insight into action fast
Experience in education and/ or B2C lead-gen funnels preferred
Nice to have
Background in content paid social strategy or webinar production
Experience across multiple Asian markets
Experience with Salesforce & Marketo
Key Skills
- Sales Experience
- Marketing
- Customer Service
- Communication skills
- Military Experience
- Retail Sales
- Product Demos
- Customer Support
- Product Management
- Product Development
- Unity
- Microscopy
