Digital Marketing Manager

About Specialty Program Group (SPG):

Specialty Program Group (SPG) is a leading specialty insurance MGA and MGU managing a portfolio of 30 niche brands across North America. We provide strategic creative and digital marketing expertise to help our partner companies grow faster operate smarter and deliver best-in-class specialty insurance solutions.

About the Role:

The Digital Marketing Manager plays a key role in SPGs centralized Marketing Center of Excellence leading the design and execution of multi-brand digital strategies that drive awareness engagement and lead generation.

This role combines traditional digital marketing skills with emerging AI-driven marketing practices focusing on performance optimization across search content and paid channels. The ideal candidate is both analytical and creativesomeone who can harness data technology and AI tools to elevate SPGs digital footprint and ensure visibility across evolving search ecosystems including AI-powered search engines.

Hybrid Work and Office Location: This is a hybrid role that will report to our Chicago office at 150 N Riverside Plaza Chicago IL.

Key Responsibilities:

Digital Strategy & Execution:

• Lead SPGs digital marketing strategy across SEO SEM social and content channels to achieve corporate and divisional goals.

• Implement scalable digital frameworks that balance corporate oversight with brand autonomy across 30 specialty programs.

• Develop cross-channel campaigns (search paid email content social) that drive qualified leads and measurable ROI.

AI-Driven Marketing & Innovation:

• Integrate AI-powered tools into campaign management and optimization workflows (e.g. ChatGPT Jasper SurferSEO SEMrush HubSpot AI and Googles Gemini suite).

• Monitor and adapt to AI-search behavior and Generative AI search result trends (Google SGE Bing Copilot Perplexity ChatGPT Search) ensuring SPG brands maintain high visibility in AI-driven discovery engines.

• Use AI models to analyze campaign data forecast performance and optimize ad spend allocation across channels.

• Collaborate with the SEO & Content teams to develop AI-optimized content strategies focusing on authority signals structured data and conversational intent for AI search ranking.

• Test and pilot emerging AI-based ad solutions such as Google Performance Max Meta Advantage and programmatic AI targeting tools.

Website & Analytics Management:

• Oversee SPGs digital ecosystem (corporate brand sites) ensuring all sites are optimized for UX SEO and conversion.

• Manage performance dashboards using GA4 Looker Studio and AI analytics tools to monitor engagement conversions and ROI.

• Partner with Web Development and Analytics teams to ensure proper tagging event tracking and data integrity.

Paid Media & Lead Generation:

• Manage and scale paid media campaigns across Google Ads LinkedIn Meta and programmatic platforms.

• Leverage AI-based audience modeling and predictive bidding to maximize reach and efficiency.

• Implement A/B and multivariate testing using AI-assisted platforms to improve creative and landing page conversion rates.

Content SEO & AI Search Optimization:

• Oversee keyword strategy content audits and technical SEO initiatives ensuring compliance with best practices for both traditional and AI-powered search engines.

• Collaborate with content and creative teams to develop AI-optimized high-authority content that enhances E-E-A-T (Experience Expertise Authority Trust).

• Utilize generative AI and NLP tools for topic clustering internal linking strategies and long-tail keyword discovery.

Collaboration & Leadership:

• Work cross-functionally with marketing sales and operations teams to align campaigns with revenue objectives.

• Present campaign insights performance dashboards and AI-driven forecasts to senior leadership and divisional teams.

Qualifications:

• Bachelors degree in Marketing Communications or related field; Masters preferred.

• 4-7 years of experience managing digital marketing across SEO SEM paid media and analytics.

• Demonstrated experience with AI-driven marketing tools and search optimization strategies.

• Strong knowledge of AI search behavior (SGE ChatGPT Search Bing Copilot etc.) and how it impacts SEO and content strategy.

• Hands-on experience with:

  • Google Ads Performance Max and LinkedIn Ads

  • GA4 Tag Manager Looker Studio (Data Studio) HubSpot or Salesforce

  • SEO tools (SEMrush Ahrefs SurferSEO Clearscope Jasper ChatGPT)

  • Programmatic or AI-based ad platforms ( etc.)

  • Email Marketing (Dynamics HubSpot Pardot)

• Strong analytical skills with the ability to translate data into strategic insights.

• Exceptional project management communication and presentation skills.

• Experience in insurance financial services or other regulated industries preferred.

Salary Transparency:

Disclosure required under applicable law in California Colorado Illinois Maryland Minnesota New York New Jersey and Washington states: The expected salary range for this position is $100000-$125000 with additional annual discretionary bonus opportunity. This compensation will be impacted by factors such as the successful candidates skills experience and working location as well as the specific positions business line scope and International is proud to offer comprehensive benefit and total compensation packages: health/dental/vision/life/disability insurance FSA HSA and 401(k) accounts paid-time-off benefits such as vacation sick and personal days and eligible bonuses equity and commissions for some positions.

#SPG

HUB International Limited is an equal opportunity employer that does not discriminate on the basis of race/ethnicity national origin religion age color sex sexual orientation gender identity disability or veterans status or any other characteristic protected by local state or federal laws rules or regulations.

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