Ad Specialist (Paid Media Campaigns)
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Job Location:
National Capital Region - Philippines
Monthly Salary:
Not Disclosed
Experience Required:
4-5years
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
This is a remote position.
Role Summary:
We are seeking a skilled Ad Specialist to manage and optimize paid media campaigns across multiple platforms including Facebook Instagram Google LinkedIn and more to drive awareness and sales for clients books audiobooks websites and lead magnets.
This role combines analytical expertise with creative strategy requiring a data-driven marketer who can scale ad performance optimize ROI and collaborate with the creative team to produce effective on-brand ad campaigns.
Key Deliverables:
Set up monitor and optimize ad campaigns (budgeting targeting creative testing)
Track and report on key performance metrics (CPC CPA ROAS conversions)
Conduct A/B testing and implement creative refreshes based on performance data
Collaborate with the Creative VA to ensure all ad visuals and copy align with brand standards
Pitch and coordinate with influencers
Create and manage a Facebook Page linked to the authors ecosystem (website email list and sales platforms)
Support multi-phase book ad campaigns:
Lead Magnet: Free chapter 7-day journaling challenge or mindset PDF
Nurture: Email storytelling and audience engagement
Sales: Drive conversions for books bundles journals and future courses
CPA within target range (to be defined per funnel)
Weekly optimization reports submitted on time
ROAS and engagement growth month-over-month
Collaboration consistency with Creative VA and team
Requirements
Required Skills:
Proven experience managing paid media campaigns for authors coaches or digital products
Proficiency in Meta Ads Manager Google Ads LinkedIn Ads TikTok (BookTok) Amazon Ads and YouTube Ads
Strong analytical mindset with experience using reporting dashboards and tracking tools
Ability to optimize ad performance and scale budgets effectively while maintaining target CPA
Knowledge of audience segmentation funnel optimization and retargeting strategies
Excellent communication and collaboration skills
Detail-oriented with a consistent testing and improvement approach
Experience in book marketing publishing or author brand campaigns
Familiarity with email funnels lead magnets and conversion tracking tools (e.g. Zapier HubSpot ConvertKit)
Understanding of influencer marketing and affiliate collaborations
Knowledge of creative strategy and ad copy best practices
Ability to analyze and present campaign performance insights clearly
Experience using Asana Trello or Notion for campaign tracking and coordination
Bachelors degree in Marketing Advertising Communications or a related field preferred
Equivalent work experience accepted in lieu of a degree
Minimum 4 years of experience managing paid media campaigns
Demonstrated success achieving measurable results in performance marketing
Integration & Workflow:
Use of project management tool (Asana Trello or Notion) with three coordinated tracks:
Admin/Operations
Creative Assets
Ad Campaigns
Weekly 30-minute team meetings with the author and VAs to review performance and deliverables
Shared brand asset folder (logos templates image library) accessible to both the Creative VA and Ad Specialist
Reporting cadence:
Admin VA: Weekly summary issues flagged
Creative VA: Deliverables progress
Ad Specialist: Weekly metrics (CPC CPA spend performance) next weeks plan
Required Skills:
Required Skills: Proven experience managing paid media campaigns for authors coaches or digital products Proficiency in Meta Ads Manager Google Ads LinkedIn Ads TikTok (BookTok) Amazon Ads and YouTube Ads Strong analytical mindset with experience using reporting dashboards and tracking tools Ability to optimize ad performance and scale budgets effectively while maintaining target CPA Knowledge of audience segmentation funnel optimization and retargeting strategies Excellent communication and collaboration skills Detail-oriented with a consistent testing and improvement approach Preferred Skills: Experience in book marketing publishing or author brand campaigns Familiarity with email funnels lead magnets and conversion tracking tools (e.g. Zapier HubSpot ConvertKit) Understanding of influencer marketing and affiliate collaborations Knowledge of creative strategy and ad copy best practices Ability to analyze and present campaign performance insights clearly Experience using Asana Trello or Notion for campaign tracking and coordination Education Requirement: Bachelors degree in Marketing Advertising Communications or a related field preferred Equivalent work experience accepted in lieu of a degree Experience Requirement: Minimum 4 years of experience managing paid media campaigns Demonstrated success achieving measurable results in performance marketing Integration & Workflow: Use of project management tool (Asana Trello or Notion) with three coordinated tracks: Admin/Operations Creative Assets Ad Campaigns Weekly 30-minute team meetings with the author and VAs to review performance and deliverables Shared brand asset folder (logos templates image library) accessible to both the Creative VA and Ad Specialist Reporting cadence: Admin VA: Weekly summary issues flagged Creative VA: Deliverables progress Ad Specialist: Weekly metrics (CPC CPA spend performance) next weeks plan
Required Education:
Bachelors degree in Marketing Advertising Communications or a related field preferredEquivalent work experience accepted in lieu of a degree
Company Industry
IT Services and IT Consulting
Key Skills
- Quality Assurance
- Client Relation
- Target Audience
- Media Planning
- Trend Analysis
- Market Research
- Email Campaigns
- Social Channels
- Campaign Management
- Client Service
- Current Events
- News Stories
- Powerpoint
- Data Analysis
- Analytics
