Senior Marketing Manager, Consumer Lending (12-month Parental Leave Cover)

At ING Australia youll have the chance to build a career as unique as you are with the global scale inclusive culture and technology to become the best version of you. And we are counting on your unique voice and perspective to help ING Australia become even better. Join us and build an exceptional experience for yourself and youll be making a difference to our customers lives by shaping the way they bank and empowering them to stay a step ahead in life and business.

Were seeking an experienced Senior Marketing Manager to join our Product and Customer Marketing team specialising in the Consumer Lending portfolio for a 12-month parental leave cover.

In the Consumer Lending domain the Senior Marketing Manager will play a pivotal role in driving growth by crafting compelling customer value propositions and leading integrated go-to-market strategies for key lending products. Leveraging deep customer and market insights they will define target segments shape messaging and orchestrate full-funnel marketing campaigns across owned earned and paid channels. By aligning closely with cross-functional teamsincluding Product Digital and Customer Intelligencethey will ensure seamless execution optimize marketing performance and deliver measurable commercial outcomes all while maintaining compliance and enhancing the customer experience.

Our ideal candidate is a strategic and customer-obsessed marketer with an excellent grasp of retail banking and a passion for delivering impactful insight-led campaigns. They combine creativity with commercial acumen using data to shape compelling value propositions and orchestrate integrated go-to-market strategies. Comfortable navigating complexity they influence cross-functional teams lead with energy and empathy and bring a builders mindset to every challenge. Theyre driven to make a difference elevate the brand and create standout experiences in the personal lending space.

Ready to make an impact

What youll do

• Develop customer-led portfolio strategies by translating market customer and competitor insights into compelling value propositions for personal lending products.
• Lead integrated go-to-market campaigns orchestrating full-funnel activity across paid owned and earned channels to drive acquisition and engagement.
• Shape messaging and creative direction ensuring communications are on-brand benefit-led and resonate with target segments.
• Collaborate cross-functionally with Product Digital Customer Intelligence and Legal teams to ensure seamless execution and compliance.
• Optimise marketing performance through test-and-learn roadmaps attribution modelling and data-driven investment decisions.
• Coach and uplift the marketing team setting direction reviewing work and fostering a high-performance customer-first culture.

What were looking for

• Strategic thinker with a customer-first mindset able to turn insights into compelling propositions and campaigns.
• Exceptional collaborator and influencer confident navigating cross-functional teams and senior stakeholders.
• Creative and commercially driven balancing bold ideas with data-led decision making and measurable outcomes.
• Experienced in integrated marketing with a deep understanding of full-funnel campaign planning and execution.
• Comfortable with complexity and ambiguity bringing agility adaptability and a builders mindset to fast-paced environments.
• Inspiring leader and coach who uplifts team performance fosters a positive culture and champions continuous learning.

Whats in it for you

• Discounted ING Health Insurance
• An additional Rest Day to support your wellbeing
• An IMPACT day to volunteer on approved sustainability activity

About Us

At ING were all about making life simpler and more rewarding - for the people who bank with us the team members who work with us and the communities were proud to support. Joining ING means stepping into an environment where your individuality isnt just welcomed - its celebrated. Weve built a culture thats fun inclusive and supportive giving you the freedom to be yourself so you can do your thing.

Whether youre taking ownership of exciting projects thinking outside the box or working with global colleagues youll find ING is the kind of place where growth isnt just a possibility; its a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace youll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills capabilities and how you align with our values - not on ticking every box. So if youre interested but dont meet all the criteria we encourage you to apply. Were invested in fostering a diverse and inclusive workplace where everyone feels like they belong. Were your alliesin helping you do your thingduring the recruitment process so let us know if you require any support or adjustments when you apply. Let us know if youd like to chat with an LGBTQ Confidential contact.

Sound like your kind of vibe We cant wait to hear from you!

(One last note: We operate using a direct talent sourcing model so no agency introductions please.)

ING is Australias most recommended bank according to RFI Globals Consumer Atlas Survey JanuaryJune 2025 (n 29510) when compared to customers of the 10 largest ADIs operating in Australia.

Need more

Rachel Yuen

Applications close on 5th November 2025

Internal advert blurb:

Before you apply
Here at ING we consider employee development to be important and encourage existing employees to apply for suitable internal positions. It is expected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your manager

#LI-DNI