Data Analytics Specialist
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Data Analytics Specialist
We are looking for a Data Analytics Specialist with Marketing technology experience who will act as the bridge between our PPC/Performance Marketing team and technical development. The ideal candidate has strong expertise in marketing technology integrations tracking data flow optimization and analytics. Experience in the iGaming industry is a strong plus.
You will be responsible for implementing and maintaining best-in-class marketing tracking infrastructure ensuring data accuracy across platforms and enabling the marketing team to make decisions based on reliable performance data.
We are looking for a Data Analytics Specialist with Marketing technology experience who will act as the bridge between our PPC/Performance Marketing team and technical development. The ideal candidate has strong expertise in marketing technology integrations tracking data flow optimization and analytics. Experience in the iGaming industry is a strong plus.
You will be responsible for implementing and maintaining best-in-class marketing tracking infrastructure ensuring data accuracy across platforms and enabling the marketing team to make decisions based on reliable performance data.
Key Responsibilities
- Tracking & Integrations
- Implement maintain and optimize Meta Conversion API Google Ads conversion tracking TikTok Snapchat Unity IronSource integrations and other ad platforms.
- Ensure proper event mapping and deduplication across pixels SDKs and server-to-server (S2S) integrations.
- Lead integrations with AppsFlyer MMP (Mobile Measurement Partner) including iOS SKAN setup Android attribution and event postbacks.
- Set up and maintain GA4 for advanced funnel tracking across apps and web.
- Build test and maintain data pipelines to avoid attribution mismatches.
- Data Flow & Quality Assurance
- Identify and resolve data discrepancies between platforms (Meta Google AppsFlyer PBI).
- Implement fallback logic and ensure partial data handling (IP/User Agent FBP FBC etc.) is in place.
- Maintain universal parameter mapping (UTMs Click IDs etc.) across all campaigns.
- Analytics & Reporting
- Develop and maintain custom dashboards in Power BI (and other BI tools) tailored to PPC and acquisition teams.
- Define KPIs including Registrations FTDs LTV ROAS Cash-in NGR.
- Perform cohort analysis retention analysis and revenue attribution modeling.
- Collaboration
- Work closely with developers to deploy tracking solutions.
- Collaborate with PPC managers to optimize campaigns based on accurate event data.
- Support the Product & BI teams with structured data insights.
Requirements
- Proven experience as a Marketing Technology Specialist Data Analyst or MarTech Engineer.
- Strong knowledge of GA4 AppsFlyer Meta CAPI TikTok Snapchat Unity Ads IronSource.
- Proficiency in event tracking pixel setup SDK integrations and API connections.
- Hands-on experience with server-to-server integrations and conversion event deduplication.
- Familiarity with Power BI or other BI platforms for dashboard creation.
- Strong knowledge of SQL JavaScript Python (or other scripting languages) for pixel/event customization.
- Experience in iGaming industry is highly desirable.
- Excellent communication skills to act as a bridge between Marketing & Development teams.
Nice to Have
- Experience with Attribution modeling LTV forecasting and data-driven optimization.
- Familiarity with GTM (Google Tag Manager) server-side setup.
Elena Ricci
Experience:
Experience:
IC
Key Skills
- GIS
- Computer Data Entry
- Facilities Management
- ADMA
- Fleet
- Key Account
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