Director of Performance Marketing

At Brown Haven we are dedicated to constructing high-quality custom homes that exceed expectations. We understand that our team of professionals is our most valued asset which is why we have brought together a group of talented individuals who embody teamwork positivity and a dedication to excellence. Our vision is to build 1000 homes per year by becoming the finest custom home builder in the U.S.A.

Director of Performance Marketing

About the Job

At Brown Haven we take pride in being recognized as the highest-rated quality home builder in the United States by the National Housing Quality believe our greatest strength is our people and that how our customers feel throughout their journey defines our success. Thats why were introducing a new transformative leadership role designed to elevate the experience of every client teammate and community we serve.

Our vision is bold: to build 1000 homes per year and to be known as the premier custom home builder in America. To achieve it were investing in leadership that transcends operations and sales leadership that inspires loyalty builds relationships and creates Raving Fans. And in todays world that transformation begins digitally.

Director of Performance Marketing Scaling the Digital Engine that Fuels Our Growth

Income Potential:Competitive Salary Bonus/Incentives

Location:Alpharetta GA (Hybrid) Type: Full-Time

Digital Leadership That Drives Connection Growth and Impact

At Brown Haven Homes marketing isnt just a department its the growth engine of the company. Were seeking a results-driven highly analytical Director of Marketing to lead our digital strategy campaigns and performance marketing efforts across all platforms.

This role is all about execution optimization and measurable impact. From SEO and SEM to Google Ads HubSpot automation and conversion analytics youll architect and oversee a digital ecosystem that generates high-quality leads nurtures relationships and accelerates sales performance.

Youll partner closely reporting to our President to ensure that every campaign click and conversion supports our mission to make Brown Haven Homes the most trusted and desired custom home builder in America.

Mindset of a Top Performer:

• Digital-First Thinker: You see the web as the new front door of the homebuilding experience.
• Data-Driven Marketer: Youre fluent in analytics and guided by numbers not guesswork with extreme expertise in Google and Meta ecosystems
• Strategic & Agile: You balance long-term growth strategy with real-time optimization.
• Results-Obsessed: You measure success in clicks leads conversions and ROI not impressions.
• You Act NOW: You execute quickly test often and learn continuously.
• Positive Energy Only: You inspire confidence and collaboration across every team you touch.
• You Care More: You take ownership of outcomes and go the extra mile to create raving fans.

Playbook for Success:

• Own the Digital Strategy: Lead all online lead generation digital advertising and performance marketing initiatives that drive measurable business results.
• Master of Google Ads & Meta Ads: Build execute and optimize paid search and organic strategies that dominate local and regional markets.
• Leverage HubSpot Expertise: Use automation workflows and reporting to streamline lead nurturing track conversions and enhance customer engagement.
• Lead Data-Driven Decision Making: Create dashboards and performance reports that guide strategic marketing investments.
• Collaborate Across Departments: Partner with Sales Client Experience and Construction to ensure alignment between marketing performance and revenue goals.
• Expand Reach Through Digital Innovation: Test new ad platforms creative strategies and automation tools that fuel pipeline growth.
• Manage Partners: Oversee agencies and vendors ensuring efficiency accountability and ROI across every marketing dollar spent.

Why Brown Haven Homes

• Strategic Seat at the Table: Autonomy and authority to drive marketing performance and own business outcomes.
• Innovation Meets Purpose: Youll work for a company that blends craftsmanship technology and heart.
• We Care More: Our people customers and results matter and youll feel that every day.
• Culture of Champions. We innovate hustle and celebrate every win together.
• Growth Opportunity. As Brown Haven expands its footprint across the Southeast this role offers a unique opportunity to grow alongside a fast-scaling organization and shape the future of our marketing leadership.
• Our Core Values:
  • We Care More
  • Positive Energy Only
  • We Are Gritty
  • Create Raving Fans
  • Do It Now
  • Simple & Scalable
  • Results Not Excuses
  • Obsess Over Winning

Comprehensive Benefits Package

• Unlimited Paid Time Off. Leadership comes with flexibility recharge when needed deliver excellence always.
• Best-in-class Medical Dental & Vision coverage for you and your family.
• Life & Short-Term Disability Insurance.
• 401(k) with Company Match.
• Bi-Annual Profit Share Program.

Your Competitive Edge:

• Digital Marketing Expertise: 7 years of experience driving measurable results through paid media and performance marketing.
• HubSpot & Google Ads Expert: Skilled in automation lead scoring reporting and CRM management.
• Technical Acumen: Proficient with Google Ads Analytics Tag Manager Search Console Meta Ads Manager CallRail and marketing automation tools.
• SEM Strategy: Demonstrated success improving organic visibility and optimizing paid campaigns for ROI.
• Analytical Thinker: Strong command of data interpretation attribution modeling and A/B testing.
• Collaborative Leader: Ability to influence across teams and align marketing strategy with company growth objectives.
• Results-Focused: You turn metrics into momentum and ideas into measurable growth.

Ready to Help Scale the Digital Engine Behind Brown Havens Growth

Were redefining what marketing leadership looks like in homebuilding. Our Director of Performance Marketing owns lead generation conversion optimization and the systems that turn interest into qualified pipeline. If youre ready to architect high-performing campaigns tune funnels and prove ROI with data we want to meet you.

REQUIRED ADDITIONAL STEP: Please email our Senior Recruiter Camden Mayer at. Subject Line: My Digital Growth Playbook In the body of your email include your resume and answer this question We have a specific target of MQLs per period and our current CPA is 30% higher than it needs to be for us to hit our goals assume a split of 80% Google and 20% Meta (retargeting & other) what levers do you look at and how do you diagnose and test down to the desired blended CPA

At Brown Haven Homes we impact lives by building great homes with and for amazing people.

Character Traits:

Buy into the BH culture of values why & vision are foundational to success. Traits that succeed at BH include a Do it Now attitude an attraction to meaningful work & relationships through radical truth & radical transparency a strong work ethic positive thinking integrity and Intelligence.

BH Cores Values:

1. We Care More
2. Positive Energy Only
3. We Are Gritty
4. Create Raving Fans
5. Do It Now
6. Simple & Scalable
7. Results Not Excuses
8. Obsess Over Winning

BH Why: Impact lives by building great homes with and FOR amazing people.