Marketing Specialist
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Smarter Grid Solutions (SGS) is a pioneering software technology and grid consultancy company working at the intersection of clean energy advanced digital technology and power systems. We are a team of electrical engineers software developers analytics & consulting experts and much more working on the transformation of tomorrows electric grid to become cleaner more efficient and more sustainable. Our customers include SP Energy Networks Scottish & Southern Electricity Networks National Grid Electricity Distribution UK Power Networks Northern Powergrid and Avangrid.
We are seeking a dynamic and hands-on Marketing Specialist to drive and execute the marketing strategy for our digital energy solutions and associated consultancy services. As the sole marketing professional in the business you will play a pivotal role in shaping brand presence generating demand and supporting sales enablement across the UK and European markets.
This is a unique opportunity to build and lead marketing initiatives from the ground up in a fast-paced mission-driven environment focused on achieving net-zero through digital transformation in the energy industry.
Role Description
The Marketing Specialist will be responsible for owning and executing a comprehensive marketing strategy that aligns with business goals supports sales growth and enhances brand visibility. The Marketing Specialist will develop this strategy with support from other senior staff in the Sales and Product teams. The role requires a blend of strategic thinking and tactical execution with a strong emphasis on content creation campaign management event/exhibition delivery and stakeholder collaboration.
The Marketing Specialist owns the delivery of the SGS Marketing program. This position has wide-ranging responsibilities defining SGS market engagement tactics and leading marketing activities from strategy to execution. The Marketing Specialist will collaborate with leadership and cross-functional teams to drive brand awareness and engagement.
The Marketing Specialist will value Personal Development including marketing professional competences developing digital tools skills growing SGS domain knowledge and continuous improvement of general business acumen.
The Marketing Specialist reports to the EVP of Consultancy and UK Sales and collaborates with the marketing team at our parent company Mitsubishi Electric Power Products Inc.
Key Responsibilities
Strategy & Planning
Own and execute the marketing strategy defined in the SGS Divisional Plan and aligned with commercial objectives defined in the plan.
Collaborate with senior staff in the Product and Sales teams to develop a comprehensive marketing strategy that aligns with the SGS business plan.
Work with commercial team to set and track marketing budget and spend against budget through the year.
Define and track KPIs to measure marketing effectiveness outputs and ROI.
Improving Marketing Processes: ongoing research and recommendation for tools/platforms and marketing processes that can improve marketing reach and effectiveness.
Supporting internal communications and ad hoc marketing requests from other (non-Sales) teams within SGS.
Content & Campaigns
Create compelling content (blogs whitepapers case studies presentations) with input and support from SGS Subject Matter Experts that promotes SGS products and services tailored to Grid/Networks Utilities and DER Developers.
Work with the Product Management team to plan and execute product launches.
Develop ideas scope options plan and execute multi-channel campaigns (email social digital events) to drive thought leadership generate leads and nurture prospects.
Manage and grow social media presence.
Administration and Management of collateral and digital resources files passwords etc.
Multimedia Design and Creation:
- Logos Social Posts Short-form video Graphics Demos Slideware
- Selection of external providers and sources of multi-media content.
Sales Enablement and Product Messaging
Collaborate with the Product and Sales teams to produce collateral pitch decks and tools that support the sales cycle and ensure clear and consistent product messaging.
Maintain and evolve the CRM to support lead generation and tracking.
Brand & Communications
Manage brand consistency across all touchpoints.
Coordinate with stakeholders at other Mitsubishi Electric businesses to ensure brand compliance and alignment with parent company standards
Oversee website content and maintenance SEO tracking and digital presence.
Coordinate PR and thought leadership initiatives.
Events & Partnerships
Plan and execute industry events webinars and trade shows.
Build relationships with industry bodies and partners to amplify reach.
Essential Experience & Skills
Degree qualified in a relevant subject (marketing etc) with 2 years experience
Strong written and verbal communication skills
Comfortable working independently and managing multiple projects
Proficiency in Adobe Suite CRM (HubSpot or Salesforce) Google Analytics
Excellent communication and stakeholder engagement skills
Experience with basic design and copywriting
Strong content creation skills
Desired Experience & Skills
Marketing experience in enterprise software or technology products
Marketing experience in the energy or utilities sector
Benefits
We are seeking a dynamic and hands-on Marketing Specialist to drive and execute the marketing strategy for our digital energy solutions and associated consultancy services. As the sole marketing professional in the business you will play a pivotal role in shaping brand presence generating demand and supporting sales enablement across the UK and European markets.
This is a unique opportunity to build and lead marketing initiatives from the ground up in a fast-paced mission-driven environment focused on achieving net-zero through digital transformation in the energy industry.
Role Description
The Marketing Specialist will be responsible for owning and executing a comprehensive marketing strategy that aligns with business goals supports sales growth and enhances brand visibility. The Marketing Specialist will develop this strategy with support from other senior staff in the Sales and Product teams. The role requires a blend of strategic thinking and tactical execution with a strong emphasis on content creation campaign management event/exhibition delivery and stakeholder collaboration.
The Marketing Specialist owns the delivery of the SGS Marketing program. This position has wide-ranging responsibilities defining SGS market engagement tactics and leading marketing activities from strategy to execution. The Marketing Specialist will collaborate with leadership and cross-functional teams to drive brand awareness and engagement.
The Marketing Specialist will value Personal Development including marketing professional competences developing digital tools skills growing SGS domain knowledge and continuous improvement of general business acumen.
The Marketing Specialist reports to the EVP of Consultancy and UK Sales and collaborates with the marketing team at our parent company Mitsubishi Electric Power Products Inc.
Key Responsibilities
Strategy & Planning
Own and execute the marketing strategy defined in the SGS Divisional Plan and aligned with commercial objectives defined in the plan.
Collaborate with senior staff in the Product and Sales teams to develop a comprehensive marketing strategy that aligns with the SGS business plan.
Work with commercial team to set and track marketing budget and spend against budget through the year.
Define and track KPIs to measure marketing effectiveness outputs and ROI.
Improving Marketing Processes: ongoing research and recommendation for tools/platforms and marketing processes that can improve marketing reach and effectiveness.
Supporting internal communications and ad hoc marketing requests from other (non-Sales) teams within SGS.
Content & Campaigns
Create compelling content (blogs whitepapers case studies presentations) with input and support from SGS Subject Matter Experts that promotes SGS products and services tailored to Grid/Networks Utilities and DER Developers.
Work with the Product Management team to plan and execute product launches.
Develop ideas scope options plan and execute multi-channel campaigns (email social digital events) to drive thought leadership generate leads and nurture prospects.
Manage and grow social media presence.
Administration and Management of collateral and digital resources files passwords etc.
Multimedia Design and Creation:
- Logos Social Posts Short-form video Graphics Demos Slideware
- Selection of external providers and sources of multi-media content.
Sales Enablement and Product Messaging
Collaborate with the Product and Sales teams to produce collateral pitch decks and tools that support the sales cycle and ensure clear and consistent product messaging.
Maintain and evolve the CRM to support lead generation and tracking.
Brand & Communications
Manage brand consistency across all touchpoints.
Coordinate with stakeholders at other Mitsubishi Electric businesses to ensure brand compliance and alignment with parent company standards
Oversee website content and maintenance SEO tracking and digital presence.
Coordinate PR and thought leadership initiatives.
Events & Partnerships
Plan and execute industry events webinars and trade shows.
Build relationships with industry bodies and partners to amplify reach.
Essential Experience & Skills
Degree qualified in a relevant subject (marketing etc) with 2 years experience
Strong written and verbal communication skills
Comfortable working independently and managing multiple projects
Proficiency in Adobe Suite CRM (HubSpot or Salesforce) Google Analytics
Excellent communication and stakeholder engagement skills
Experience with basic design and copywriting
Strong content creation skills
Desired Experience & Skills
Marketing experience in enterprise software or technology products
Marketing experience in the energy or utilities sector
Benefits
- Competitive salary dependent upon experience
- 33 days holiday
- 5% matched Employer pension scheme
- Opportunity to participate in the Companys Profit-Sharing Incentive Bonus scheme up to a maximum of 12% of base salary
- Private Medical Insurance through Vitality
- Life Cover (3x)
- Cyclescheme
- Flexible / Hybrid Working Opportunities
In return you will be joining a highly engaged and passionate team that rewards commitment and achievement!
If you are interested in applying for this position or have any questions about the role or life at Smarter Grid Solutions we would love to hear from you! If you can please advise of your salary expectations and notice period in your response.
Smarter Grid Solutions is proud to be an Equal Opportunities Employer. We are committed to working in an environment that is free from all types of discrimination is inclusive and empowers our people to bring their whole self to work and reach their full potential. At Smarter Grid Solutions we recognise that we can grow and thrive with a diverse team of people. We hire great people from a variety of backgrounds not just because it is the right thing to do but because it makes our Company stronger.
We are committed to providing reasonable support or adjustments during our recruitment process. If you need support please reach out to
Should your application be successful we will conduct relevant employment checks before you join us too.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Smarter Grid Solutions is a software company providing DERMS that delivers extremely fast, highly reliable and fine-grained control. With global live systems working 365 days a year for some of the worlds largest utilities.
