Product Marketing Manager

Vention

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profile Job Location:

Montreal - Canada

profile Monthly Salary: Not Disclosed
Posted on: 30+ days ago
Vacancies: 1 Vacancy

Job Summary

We are seeking a dynamic Product Marketing and Management leader to drive the growth positioning and market success of Ventions Application and Hardware products. This role combines strategic product management with creative marketing execution ensuring our products not only meet customer needs but also outshine the competition.

What youll do:

Product Marketing & Go-to-Market Strategy

  • Own product marketing for Ventions Application and Hardware portfolio crafting compelling technical messaging value propositions and marketing collateral.

  • Define and execute go-to-market strategies for new product launches including target audience identification channel selection campaign design co-marketing opportunities and ongoing engagement strategies.

  • Develop and communicate clear product strategies aligned with Ventions overall objectives ensuring products drive customer value and business growth.

  • Lead all marketing deliverables in the product launch process maintaining momentum and relevance throughout the product lifecycle.

  • Drive demand for existing products through continuous optimization of messaging collateral and campaigns.

Product Management & Competitive Intelligence

  • Collaborate with Product Managers to monitor competitive products and go-to-market strategies staying abreast of industry trends and customer feedback to inform decisions.

  • Partner with Sales stakeholders to benchmark products and provide pricing guidance for Ventions Application offerings.

  • Contribute market insights to the Annual Product Roadmap and Quarterly Product Review (QPR) influencing new product investments.

Marketing Communications & Thought Leadership

  • Serve as the technical authority within the marketing team providing guidance on messaging copywriting visual selection and campaign execution.

  • Brief and review brand support activities across social media email website updates and other communications channels.

  • Support events tradeshows and content initiatives with product and industry expertise.

  • Apply strong analytical skills to evaluate patterns conduct AB testing and leverage user feedback for continuous product and experience improvement.

  • Collaborate with Sales Enablement to equip Account Executives with clear product messaging competitive positioning and objection-handling tools.

  • Deliver persuasive presentations and storytelling that effectively communicate product value to internal and external stakeholders.


Qualifications :

  • Bachelors degree in Marketing Business Engineering or a related field; MBA or advanced degree is a plus.

  • 3 years of experience in product marketing preferably in B2B technology hardware or industrial applications.

  • Proven experience leading successful go-to-market strategies and product launches.

  • Strong understanding of product positioning messaging and value proposition development.

  • Experience conducting competitive analysis and using market intelligence to drive product strategy.

  • Excellent written verbal and presentation skills with the ability to translate technical concepts into compelling messaging.

  • Strong analytical skills and experience leveraging data AB testing and customer insights to optimize marketing campaigns.

  • Ability to collaborate cross-functionally with product management sales design and engineering teams.

  • Experience managing marketing collateral campaigns events and content initiatives.

  • Highly organized self-motivated and able to thrive in a fast-paced dynamic environment.


Additional Information :

How We Take Care of You

  • Flexible paid time off and remote work policies.
  • Complimentary beverages and snacks so that you are fuelled and ready for your day.
  • Global comprehensive health plans so you feel your best.
  • Career growth opportunities. Your future matters.
  • Fun-filled social events curated based on diverse interests for our team to celebrate together. From sponsored sports teams to trivia nights.
  • Time off to volunteer and give back to your community.

What to Expect in Your Interview

  • Initial Call
  • Meet the Team
  • Challenge
  • On site interview
  • Decision & Offer

Commitment to Equal Employment Opportunity

Our culture is an uplifting environment for high achievers. The fast-paced high-performance environment will give you the opportunity to build products processes and strategies that will have a lasting impact.

When you join Vention you join a team of professionals with a diverse variety of experiences backgrounds and perspectives. Together we strive to nurture a supportive and inclusive work environment for all. We push each other to achieve extraordinary results and forge long term relationships as a result of the intensity and passion. 

Were passionate about helping you do your best work. Claim your seat and find out what you can do!

If youre unsure if your experience perfectly matches our job posting we encourage you to apply anyway. We are happy to chat and get to know you better while you can understand the role as well.


Remote Work :

No


Employment Type :

Full-time

We are seeking a dynamic Product Marketing and Management leader to drive the growth positioning and market success of Ventions Application and Hardware products. This role combines strategic product management with creative marketing execution ensuring our products not only meet customer needs but ...
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Key Skills

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About Company

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Vention helps some of the most innovative manufacturing companies automate their production floor in just a few days. Vention's online-first manufacturing automation platform (MAP) enables its clients to design, automate, order, and deploy manufacturing equipment directly from their w ... View more

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