Growth Marketing Manager Visa

Our Story & Purpose:

Were Vancity a member-owned credit union built on the principles of inclusion and social justice. Since 1946 our relentless commitment to these values has helped us challenge the status quo and break down barriers. Weve made bold commitments to become net-zero by 2040 across all mortgages and loans and were actively pursuing strategies in Indigenous banking and financial resilience for our members.

As the largest private sector Living Wage Employer in Canada were proud to be consistently recognized as one of the countrys Top Employers. If youre ready to join our team of 2700 diverse individuals access competitive rewards and benefits and be part of a greater movement apply today!

Your Role in Supporting Our Members:

As a Growth Marketing Manager you will take ownership of acquiring retaining and deepening relationships with Visa members at Vancity. This role has oversight of the holistic member relationship as it pertains to our Visa products.

You will be responsible for identifying untapped segments for growth crafting incentives for new Visa members positioning our Visa products and delivering the go-to-market strategy. You thrive on connecting with cross-functional teams to develop innovative marketing initiatives that increase acquisition of new members deepen relationships with existing Visa members and minimize attrition through a members lifecycle with Vancity. Succeeding in this role will mean understanding our business our members and levers for growth while dynamically evolving our marketing strategy and tactics focused on the Visa portfolio.

You will have a marketing specialist who will report to you who will support you in setting the strategies executing the plans and measuring performance for our Visa portfolio. You will report to the Senior Marketing Manager.

This is a permanent full-time role that will enjoy hybrid working arrangements which can be fulfilled primarily from the Vancity head office location and your Lower Mainland based home office. Periodically youll be required to attend in-person activities or events.

How Youll Make an Impact:

• Partnering with our product teams and cross-functional stakeholders to develop marketing strategies that successfully drive growth and build engagement with existing Visa members
• Using a data-driven approach to plan execute and optimize campaigns within a variety of marketing channels (lifecycle journeys organic social media paid media events and face-to-face) focused on Visa products
• Taking ownership of product positioning messaging and the go-to-market strategy for Visa to achieve business objectives
• Leveraging your deep analytical skill set to ensure thorough measurement of marketing activity against short-term and long-term KPIs while connecting results to opportunities for improvement
• Enabling branches member support and other internal teams to tell a compelling story about our product benefits
• Managing multiple high-priority projects in a deadline and data-driven environment
• Leading and mentoring your team guiding them to deliver high quality marketing campaigns

What Youll Bring to the Team:

• A university degree preferably in Marketing Business or a related field
• 5-10 years of professional experience in Marketing (preferably in the financial services sector or on Visa services)
• Proven experience leading engaged marketing teams
• In-depth knowledge of marketing strategy delivery and all elements of the marketing mix (lifecycle journeys organic social media paid media events and face-to-face) with specific experience in digital marketing
• Strong business acumen and knowledge of strategic business drivers and how these translate into marketing strategy
• Proven ability to partner with data-driven stakeholders such as cross-functional teams and Product leads
• Strong communication skills with an ability to use influencing skills to drive team alignment
• Strong analytical skills to measure performance derive insights and aid in decision making
• Superior storytelling and presentation skills
• Ability to bring new innovative marketing strategies to life and constantly evolve best practice with a test & learn approach

Youll Thrive Here If You Are:

• Strategic You connect the dots across business goals and marketing tactics to drive growth
• Analytical You use data to inform decisions and continuously improve performance
• Collaborative You build strong relationships across teams to deliver integrated solutions
• Curious You seek out new opportunities and stay ahead of industry trends
• Inclusive You value diverse perspectives and create marketing that resonates with all members

We value lived experience so if you are interested in this role we encourage you to apply even if you feel your skills dont perfectly align with those listed

What Youll Earn:

This role offers a salary range of $91000 to $136400 per annum. The base pay offered may vary depending on factors such as relevant qualifications skills previous experience and internal equity. As part of our total rewards package employees may also be eligible for our annual incentive program subject to program eligibility requirements.

Why Youll Love Working Here:

A career at Vancity is more than just a job youre joining a tradition of change-makers who are creating lasting change for our communities. Beyond base pay we offer a comprehensive total rewards package to ensure our employees are empowered to thrive:

• Living Wage Employer: Were the largest private-sector Living Wage Employer in Canada and consistently ranked among Canadas Top Employers
• Customizable Benefits: Permanent employees receive flexible benefit packages that can be tailored annually to meet evolving needs
• Generous Vacation: New employees start with 34 weeks of vacation per year with additional days earned over time
• Extra Stat Holidays: In addition to BCs 11 statutory holidays we offer 2 extra days plus care days for personal or family illness
• Immediate Health Coverage: Health and dental benefits begin on your hire date with three levels of coverage to choose from
• Defined Benefit Pension: Our retirement plan provides a guaranteed income for life recognizing that retirement looks different for everyone

Vancity Talent Programs:

Vancity supports an inclusive hiring process for candidates who self-identify as Indigenous Black or Trans. With special permission from the BC Human Rights Commissioner this initiative provides access to career development opportunities prioritized job screening and feedback. Any information you choose to share will be stored securely and used only for recruitment and career development connected to this initiative in line with the BC Personal Information Protection Act (PIPA). For details please see our dedicated Talent Programs job posting.

At Vancity were committed to creating a welcoming and inclusive workplace to help our people and communities thrive and prosper. Diversity in our workforce is integral so that we can truly represent understand and respond to our community needs and deliver on our member experience.

We are also committed to an inclusive barrier-free and accessible recruitment experience for all candidates. If you require any accommodations or support at any stage of the recruitment process (including the application stage) we encourage you to let us know by contacting our Talent Acquisition team at Were here to work with you to ensure your needs are met promptly and effectively. All requests will be handled with the utmost respect and confidentiality so you can participate fully in the process.

Required Experience:

Manager