Temporary New Media Specialist

Student and Campus Life (SCL) inspires transformation in all Cornell students on their journey of individual academic and personal evolution. Our division comprises leading student affairs experts who support our campus on pressing student life matters including health wellness community engagement social justice residential living food services sports recreation career services and student activities and organizations including sorority and fraternity life. We provide support and services to roughly 25000 undergraduate graduate and professional students on multiple campuses in the U.S. and abroad.

SCLs Communication and Marketing team oversees the divisions strategic communication and marketing plans to raise visibility and awareness of SCL activities programs and resources for diverse audiences including students (current and prospective) faculty staff families alumni and local community members.

Under the direction of the Creative Content Manager the New Media Specialist is an integral part of the SCL communications team and will manage divisional flagship social media platforms on Instagram Facebook and YouTube (@cornellstudentlife; @cornellfamilies) along with Cornell Housing (@cornellhousing) and Cornell Dinings (@cornelldining) social accounts.

Working with the Creative Content Manager and coordinating with Communications and Marketing Leads they will also help to provide oversight support and guidance to ensure brand and message consistency across the divisions social media accounts including but not limited to the: Cornell Store/retail accounts; Einhorn Center for Community Engagement; Dean of Students; Cornell Athletics; etc.

Working closely with University Relations Brand Communications they will maintain university and SCL brand standards that are in alignment with the division and Universitys strategic vision and mission across all platforms as well as integrate the brand promise vision and position into all forms of marketing and communications.

Using effective communication and marketing concepts tools and techniques an effective New Media Specialist will be proactive personable service-oriented and enthusiastic allowing for the development of excellent collaborative working relationships with students staff and other campus partners. Through demonstrated project management skills they will be able to manage multiple projects simultaneously prioritize effectively adapt to new priorities meet competing deadlines and spot opportunities as they arise. While collaboration is critical the ability to balance independent work and use sound judgement in decision making is also important when identifying new opportunities for executing content strategies.

This position is expected to work extended hours (including nights and weekends) during the academic year as necessary based on the events schedules.

The annualized salary range for this position is from $62400 to $65500. This position is not eligible for visa sponsorship.

Required Qualifications:

• Bachelors degree with at least two years of professional experience in social media or brand management
• Expert knowledge of social media trends and best practices and ability to research/stay ahead of evolving trends
• Strong knowledge of a variety of social media platforms
• Excellent writing editing proofreading as well as research and organizational skills
• Excellent interpersonal and oral communication skills
• Ability to handle multiple projects simultaneously while working under tight deadlines
• Ability to produce content that resonates with audiences from all backgrounds and viewpoints
• Knowledge of editorial and ethical standards when researching or developing content

Preferred Qualifications:

• Experience with photography/videography for social media platforms
• Experience with desktop or cloud-based design and publishing software (Canva Adobe Creative Suite)
• Experience with desktop or cloud-based video editing software (Premiere Pro Final Cut Kapwing)
• Experience training and mentoring student workers
• Experience in higher education communications or in communications for complex organizations.

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