Field Marketing Manager
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Job Location:
Los Angeles, CA - USA
Monthly Salary:
$ 10000 - 12000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
About HeyGen
At HeyGen our mission is to make visual storytelling accessible to all. Over the last decade visual content has become the preferred method of information creation consumption and retention. But the ability to create such content in particular videos continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach captivate and inspire audiences.
Learn more at. Visit our Mission and Culture doc here.
Position Overview
We are hiring a Strategic Field Marketing Manager for the AMER region to build community-first event programs and deepen relationships with our core audiences. You will design and run a portfolio of intimate meetups executive dinners user groups workshops and partner activations that create affinity and drive measurable pipeline. You will also support Sales-Led Growth conferences such as MAICON and DevLearn owning pre-event in-event and post-event motions that convert interest into meetings and deals. This role will start at a long term contract opportunity. You will partner closely with Community Demand Gen and Sales to hit pipeline and revenue goals.
Key Responsibilities
Strategy and Planning
- Own the integrated AMER field strategy aligned to our community-led marketing strategy and demand gen priorities.
- Build the annual and quarterly program calendar covering community events third-party conferences and regional campaigns.
- Develop clear event theses goals target lists offers and success metrics for every program.
Community Programs
- Design and execute repeatable community formats: customer spotlights hands-on workshops user groups executive roundtables and co-hosted meetups.
- Partner with advocates to source speakers venues and audiences.
- Deliver high-touch experiences that strengthen relationships and accelerate opportunities.
Conferences and Sponsorships
- Lead SLG presence at events like MAICON DevLearn and Web Summit: booth strategy speaking abstracts demos staffing plans and onsite offers.
- Own end-to-end event execution including pre-event outreach at-event scheduling and post-event follow up with SDRs.
- Negotiate packages manage vendors and ensure on-brand creative and messaging.
- Map programs to target account lists in Salesforce. .
- Partner with Sales and BDRs on invitations 1:1 meeting setting and post-event cadences.
Cross-Functional Collaboration
- Partner with Creative on booth designs swag leave-behinds etc.
- Partner with Community on overall strategy to create feel-good moments with our key audiences and jumpstart a network effect.
- Work with Product Marketing to align narratives demos and talk tracks.
- Coordinate with Demand Gen on emails nurtures paid amplification and content syndication.
- Work with other companies for co-marketing moments and events.
Operations and Budget
- Own budgets timelines and runbooks.
- Ensure data hygiene attribution and UTM discipline across all programs.
- Maintain a scalable toolkit: playbooks outreach templates booth kits and venue lists.
Measurement and Optimization
- Collect NPS on events
- Report on pipeline contribution SQOs cost per meeting velocity influence and ROI.
- Build scorecards and dashboards in Salesforce and Looker.
Success Metrics
- Attendee satisfaction
- Net new sign ups from target personas
- Net new qualified meetings and SQOs sourced from field programs
- Pipeline created and influenced plus closed-won impact
- Meeting show rate and conversion from invite attended follow-up SQO
- Event NPS and repeat attendance from target accounts
- Cost per SQO and ROI by program and by segment
Preferred Qualifications
- 7 years in field marketing event marketing or demand generation with direct sales partnership
- Proven ownership of live and virtual programs from strategy and budgeting to execution and post-mortem
- Strong community-building experience and has a track record of leading big events
- Comfortable in Salesforce with a track record of converting metrics like pipeline ROI and MQLs into action
- Experience partnering with Community Creative Sales and Customer Success
- Excellent verbal and written communication vendor management and on-site leadership
- Strong presentation skills and comfort hosting roundtables or moderating panel
- Willingness to travel across AMER as needed
Contractor Salary Range
$10000-$12000/month
Please note that the salary information is a general guideline only. HeyGen considers factors such as scope and responsibilities of the position candidates work experience education/training key skills as well as location market and business considerations when extending an offer.
HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Join us at HeyGen and be part of a team thats making visual storytelling accessible to all!
Required Experience:
Manager
Key Skills
- Time Management
- Construction Experience
- Managed Care
- Management Experience
- Microsoft Outlook
- Utilization Management
- Case Management
- Pediatrics Experience
- Salesforce
- Relationship Management
- Leadership Experience
- Supervising Experience
About Company
HeyGen is an innovative video platform that harnesses the power of generative AI to streamline your video creation process.
