Content Marketing Associate Principal
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Job Location:
New York City, NY - USA
Yearly Salary:
$ 85000 - 115000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Via is using technology to transform transportation around the world. From changing a single persons daily commute to reducing humanitys collective environmental footprint weve got huge goals.
We are seeking a seasoned strategic and innovative Content Marketing Associate Principal to architect and execute Vias thought leadership and content marketing strategy. This is a high-impact role where you will tell engaging stories across Vias audiences including buyers influencers investors and the press. You will be responsible for generating and then implementing ideas that shape the category define Vias position and influence business growth.
The ideal candidate is excited to dig into the business - to understand the riders who benefit from access to transit the economies that are shaped because residents can get to work school and healthcare appointments and the technology that is transforming how governments operate.
What Youll Do:
- Narrative architecture: Partner directly with Executive Leadership Sales Product and Policy teams to identify and develop narrative themes that capture Vias vision translating complex technology and public policy concepts into compelling accessible stories.
- Content strategy: Help define and execute Vias global content strategy and editorial calendar including blog posts white papers executive-level presentations video scripts press releases etc.
- Content creation: Craft the right content for the right audience through the right channel in order to maximize impact and make the best use of resources.
- Editorial guidance. Establish standards and guidelines and mentor team members to produce high-quality content in the Via voice.
- Performance & impact: Establish key performance indicators (KPIs) for content tying performance directly to engagement and positive sentiment.
Who You Are:
- Minimum of 3 years of progressive experience in content strategy thought leadership or content marketing.
- A world-class writer and editor with a strong portfolio that demonstrates the ability to flex to meet the audience - creating both long-form authoritative content (e.g. white papers research reports policy briefs) and short form blog posts press releases and scripts.
- Demonstrated experience translating complex data product roadmaps or technical/policy concepts into clear persuasive and interesting narratives for an executive audience.
- Proven ability to operate strategically influence stakeholders at all levels and manage a multi-channel content program that drives measurable business outcomes.
- Expertise in SEO content performance measurement (Google Analytics etc.) and mapping content to the customer journey.
- Highly resourceful autonomous and capable of operating as a content leader in a dynamic fast-paced global organization.
- An intuitive collaborator who excels at unifying stakeholders around a common content strategy balancing global consistency with local relevance.
- A mentor and coach who elevates the writing output across the team brings out the best in others and thrives developing talent.
Compensation and Benefits:
- Final salary will be determined by the candidates experience knowledge and skills. Salary reflected does not include equity or variable pay where applicable
- Salary Range: $85000 - $115000 per year
- We are proud to offer a generous and comprehensive benefits package including free medical plans and 401K matching.
Were Via and we build technology that changes the way the world moves. Were driven by a simple mission: to create modern and efficient public transportation systems that provide far greater access to jobs healthcare and education. With our best in class suite of products we make transit thrive.
Our teams of world-class engineers data-scientists product managers operations specialists marketers transit experts and more bring cutting-edge AI-powered software and innovative technology-enabled operations to our partners across the globe. Founded in 2012 Via builds solutions to digitize automate and enable data-driven decision making for entire transportation networks; fixed-route buses microtransit paratransit school buses autonomous vehicles and more.
If youre excited to be at the forefront of modernizing the future of transportation are up for solving tough problems and willing to become/already are a transit nerd we are the place for you. Even if your past experience doesnt align perfectly with every qualification in the job description for this role we encourage you to apply. You may be just the right candidate for this or other opportunities.
Ready to join the ride
Via is an equal opportunity employer.
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- MailChimp
- Business Management
- Constant Contact
- HubSpot
- Responsys
- Email Marketing
- Adobe Photoshop
- Social Media Management
- Copywriting
- Adobe Indesign
About Company
We’re Via, and we build technology that changes the way the world moves. Our guiding principle is simple: we know that the future of transportation is safe, dynamic, shared public mobility — the kind that reduces carbon emissions across congested cities, complements existing transit i ... View more
