Director, Marketing Analytics, Acquisition & Paid Media
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Job Location:
New York City, NY - USA
Monthly Salary:
$ 155000 - 195000
Posted on:
13 days ago
Vacancies:
1 Vacancy
Job Summary
Job Description:
Director Marketing Analytics - Acquisition and Paid Media
Dow Jones New York
About Dow Jones
Dow Jones is a global leader in business news and information delivering trusted journalism and data to millions of consumers and organizations across print digital mobile and live events. For over 130 years our brandsincluding The Wall Street Journal Barrons MarketWatch Factiva OPIS and Dow Jones Risk & Compliancehave been synonymous with authority accuracy and insight.
We continue to shape the future of information with advanced data analytics world-class journalism and innovative digital experiences.
About the Role
Reporting to the Vice President of Marketing Analytics & Planning this role leads the Acquisition & Paid Media Analytics function for our consumer brands including The Wall Street Journal Barrons and MarketWatch.
You will be the strategic analytics leader partnering with our Performance Marketing and Subscription Strategy teams to maximize marketing efficiency and digital subscription growth. The role would focus heavily on data and insights engine that informs where how and why we invest.
You will bring a strong grasp of marketing science digital analytics and experimentation to shape our acquisition playbook through evidence-based recommendations. Working across Marketing Finance and Data teams youll drive unified measurement frameworks ROI modeling and forecasting tools that power smarter faster decisions at scale.
You Will:
1. Lead Data-Driven Acquisition Insights
- Partner with the Performance Marketing team to translate data into actionable guidance on audience targeting channel mix and offer performance.
- Deliver insights that enhance media efficiency optimize funnel conversion and elevate the overall impact of paid and owned channels.
2. Build the Measurement & Optimization Framework
- Develop and evolve the analytical backbone for acquisitionintegrating MMM attribution and incrementality testing to understand true media contribution.
- Create visibility through advanced dashboards and scorecards linking spend conversions and LTV outcomes.
3. Shape Strategy Through Analytics Partnership
- Collaborate with the Subscription Strategy team to inform pricing offer tests and acquisition funnel design using quantitative evidence and experimentation results.
- Serve as a thought partner to senior marketing leaders connecting data insights to broader business priorities.
4. Drive Experimentation and Continuous Improvement
- Champion a culture of test-and-learn across campaigns and channels.
- Design structured experiments to evaluate media creative and messaging impact using causal inference and matched-market methods.
5. Forecasting & Scenario Planning
- Partner with Finance and Marketing leadership to develop forecasts budget sensitivity models and ROI simulations to guide quarterly and annual investment planning.
6. Data Infrastructure & Automation Enablement
- Work with Data Engineering and MarTech to ensure reliable data pipelines tagging infrastructure and automation of marketing reporting and model refreshes.
- Advance dynamic and predictive models for ongoing optimization and pricing intelligence.
7. Executive Storytelling & Influence
- Synthesize complex analytical findings into clear compelling narratives that shape marketing and investment decisions.
- Present insights and recommendations to senior leadership across Marketing Finance and the broader organization.
You Have:
- 12 years of experience in marketing analytics or performance media optimization ideally in subscription e-commerce or digital consumer businesses.
- Proven success in using data to drive acquisition growth and media efficiency across paid owned and organic channels.
- Strong proficiency in digital analytics platforms (Adobe Analytics GA4) media measurement tools and visualization suites (Tableau Power BI Looker).
- Experience applying media mix modeling (MMM) incrementality testing and forecasting techniques to inform marketing strategy.
- Technical fluency in SQL Python or R for data manipulation modeling and automation.
- Strong grasp of customer segmentation lifetime value analysis and funnel optimization.
Exceptional communication skills with the ability to distill complex analyses into clear actionable recommendations for senior executives.
Our Benefits
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Medical Dental and Vision Insurance Plans
- Education Benefits
- Paid Maternity and Paternity Leave
- Family Care Benefits
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
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Reasonable accommodation: Dow Jones Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity or expression pregnancy age national origin disability status genetic information protected veteran status or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application due to a disability email us at Please put Reasonable Accommodation in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Business Area:
Dow Jones - MarketingJob Category:
Data Analytics/Warehousing & Business IntelligenceUnion Status:
Non-Union rolePay Range: $155000 - $195000We recognize that attracting the best talent is key to our strategy and success as a company. As a result we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect and we tailor our offers within the range based on the selected candidates experience industry knowledge location technical and communication skills and other factors that may prove relevant during the interview process.Pay-for-performance is a key element in our strategy to attract engage and motivate talented people to do their best work. Similarly to salary for bonus eligible roles targets are set based on a variety of factors including competitive market practice.For benefits eligible roles in addition to cash compensation the company provides a comprehensive and highly competitive benefits package with a variety of physical health retirement and savings caregiving emotional wellbeing transportation and other benefits including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce..Required Experience:
Director
Key Skills
- Business Intelligence
- Digital Marketing
- Direct Marketing
- Google Analytics
- Network Optimization
- SQL
- Google AdWords
- PMP
- SEO
- Affiliate Marketing
- Creative Thinking
- Search Engine Marketing
- Technical Skills
- Client Management
- Statistical Analysis
About Company
Dow Jones is the definitive source of premium business news, data and intelligence that moves markets and minds. Dow Jones helps you cut through the noise and act with clarity. Whether you're navigating risk, seizing market opportunity, or staying ahead of global events, Dow Jones giv ... View more
