Senior Category Manager Floorcare & EC

Dyson is a global technology enterprise. We solve the problems others choose to ignore with surprising new inventions that defy convention and simply work better. Were driven by progress and thrive on the challenge of relentless improvement.

Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create customer and owner experiences that are authentic and uniquely Dyson.

About the role

Looking for an experienced & skilledSenior Category Managerwho willlead theFloor Care & Environmental Care categoriesfor Beneluxwhile workingclosely with the Head ofMarketingand is someone who thrives in a high pacedcomplexand dynamic environment. The ideal candidate hasa passionfornew technology& consumer products and has the skillset to implement innovative marketing & commercial strategies. The candidate will lead thesecategoriesfor the entireBenelux Nordicscluster(comprising6 markets)to deliver and execute an integrated marketing & operations plan. This position is supported by a team of Category Manager(s)/Executive(s).

Key Responsibilities& Supporting Tasks:

As ourSenior Category Manager you will:

1. Category management and development of brand communications strategy:

Develop and execute clear and compelling marketing/commercial plans (including detailed marketing calendar & trading plans) which will drive key KPIs (sales/shares/brand attributes etc.)

Develop long-term vision and commercial plans to grow the respective categories (including NPDs)

Develop overall messaging & communications strategy for the category in line with Dyson brand proposition/voice that makes us different to our competitors

Build effective relationship with PR and Comms team to drive the agenda for (but not limited to) experiential marketing and earned media.

Work with the team to develop communications plans that span all key media platforms - from TV press OOH digital social down to boxes and tickets. Strive to experiment & learn withnew ideas/approach

Work with claims & performance team to define performance claims that align consumer insight develop compelling category proposition whist meeting market industry standards

Conceptualize & drive initiatives around advocacy thought-leadership & first-in-category activities as well as a strong accreditations roadmap

2. Market strategy&key projects; Pro-actively managing product pipelines&changes in sales strategy:

Work with insight collect customer knowledge competitor understanding & market projections. Using these insights to build the overall long term category strategy and vision. Act as the business champion for the category to ensure everyone is clear on the jobs to be done.

Manage monthly/quarterly Category Reviews with the Executive team to ensure key risks and opportunities for the category are highlighted with relevant solutions for support and decision from the business to be made.

Partner with the sales team to deliver a joint sales and marketing plan to maximize Dysons business in all accounts and an aligned channel strategy.

Work with the OE lead to deliver excellent Owner Experience by delivering the strategy for the key messaging and conversations delivered via owned channels.

Work with Communications/PR team to embed earned media into our comms plans as an integrated part of the mix.

Work with InsightsManager/teamto develop strategies to maximize our sales potential in given target markets and ensure we are fighting against the competition activity. Plan innovative ways to reach these audiences to ensure that Dyson pioneer these categories within the market

3.Ownership of the category P&L ensuring right budget shape and spend allocation across paid owned and earned media retail activation and non-working investment that meets strategic and business needs:

Own full category P&L- Evaluate to ensure shrewd investment and driving proactive efficiencies for the business.

Partnering with x-functional business partners and finance to ensure that all spend levers within the category Cost of Acquisition is sufficient the right shape and driving towards the rightobjectives.

Partnering with the media team to ensure that the media agencies clearly translate the category vision into media strategy and plans. Challenging efficiency and effectiveness to ensure spend is driving to the rightobjective.

4. Product ranging & forecasting:

Lead the overall strategic ranging of the category in the market ensuring the most efficient range to drive market ambition.

Responsible for building the ranging principleshierarchyand model for the categories.

Partner with the e-commerce and retail leads to build strong ranging proposals that support strong channel and retailer JBPs

Empower & encourage team to keep close track of forecasting and stock levels to ensure strategic launches and business as usual is completely de-risked.

5. Build develop and promote an effective team

Ensure thatleveragingconsumer insights is a keybehaviourwithin the team.

Inspire lead mentor and motivate team through regular feedback 121sobjectivesand career planning.

Manage processes to ensure that the team is as effective as possible to meet business goals.

Review insight and data that is available to ensure high team engagement.

Develop talent and succession/team expansion plans as.

6. Fulfil other duties as