Marketing Executive

POSITION SUMMARY

We are seeking a dynamic and creative Marketing Executive to bring our brand to life across all platforms and touchpoints. This role is pivotal in driving brand awareness enhancing guest engagement and supporting sales efforts across rooms events and food & beverage. The ideal candidate will be passionate about hospitality digitally savvy and skilled in storytelling through visual and written content.

Key Responsibilities:

Brand Activation & Collateral Management

• Ensure consistent brand representation throughout the hotel and all marketing channels.
• Develop manage and update all marketing collateral including brochures menus signage and sales tools.
• Collaborate with internal teams and external partners to produce high-quality materials that support revenue generation.

Digital Marketing & Content Creation

• Create and maintain engaging social media campaigns across platforms (Instagram Facebook LinkedIn etc.).
• Develop content calendars and produce compelling visuals and copy that reflect the hotels luxury positioning.
• Monitor performance metrics and adjust strategies to optimize engagement and reach.

Sales Enablement & Visibility

• Support the sales team with tailored marketing assets for rooms meetings & events and F&B.
• Ensure accurate and appealing representation of the hotel on HWS (Hotel Website System) and third-party platforms.
• Work closely with revenue and e-commerce teams to align marketing efforts with business goals.

Marriott Digital Ecosystem Integration

• Learn and leverage Marriotts marketing tools programs and systems to maximize visibility and campaign effectiveness.
• Stay updated on brand guidelines digital innovations and marketing best practices within the Marriott network.

Promotional Strategy & Execution

• Actively promote the hotels offerings through targeted campaigns partnerships and local outreach.
• Drive awareness and footfall to F&B outlets through seasonal promotions influencer collaborations and community engagement.
• Support PR initiatives and media relations to enhance brand reputation.

Policies and Procedures

• Maintain confidentiality of proprietary materials and information.
• Protect the privacy and security of guests and coworkers.
• Follow company and department policies and procedures.
• Ensure uniform nametags and personal appearance are clean hygienic professional and in compliance with company policies and procedures.
• Perform other reasonable job duties as requested by Supervisors.

Marketing

• Executes and supports Marriotts Customer Service Standards and hotels Brand Standards. Manage day-to-day activities of select social media channels.
• Manages successful performance by increasing revenues controlling expenses and providing a return on investment for the hotel.
• Provide day-to-day support on select social media channels.
• Research and image sourcing and creating of social media creative content.
• Help distribute and optimize marketing content promotions offers and deals across all relevant platforms.
• Participate in online conversations to build brand visibility customer satisfaction and marketing/ecommerce support.
• Establish a positive online presence for the hotel(s) by integrating property-specific and brand messaging in a compelling and valuable way for participants.
• Provide day-to-day analysis of data from listening and CMS tools.
• Create and manage reporting profile moderation outreach activities etc.
• Develop relationships with clients/partners and working closely with them to learn their business and communication needs.
• Research social media opportunities for all market segments: business transient leisure group catering and food and beverage.
• Assist with development and pull-through of marketing brand strategy and overarching reports.
• Keep apprised of all relevant client industry and market developments.
• Verify marketing communications support regional market and hotel business objectives and goals.
• Support execution and fulfillment of projects as outlined on marketing communications plans.
• Verify adherence to Corporate Advertising and Marketing Communications standards brand standards and format guidelines.
• Develop strong working relationships with outside vendors to verify quality cost effective creative executions.
• Verify marketing information provided to the properties is accurate complete timely and enables hotels to meet or exceed guest expectations.

Quality Assurance/Quality Improvement

• Comply with quality assurance expectations and standards.

Computer Skills

• Use computers and computer systems (including hardware and software) to program write software set up functions enter data or process information.

Guest Relations

• Address guests service needs in a professional positive and timely manner.
• Anticipate guests service needs including asking questions of guests to better understand their needs and watching/listening to guest preferences and acting on them whenever possible.
• Actively listen and respond positively to guest questions concerns and requests using brand or property specific process (e.g. LEARN PLEASED Guest Response LEAP) to resolve issues delight and build trust.
• Welcome and acknowledge each guest with a smile eye contact and a friendly verbal greeting using the guests name when possible.
• Thank guests with genuine appreciation and provide a fond farewell.
• Engage guests in conversation regarding their stay property services and area attractions/offerings.

Communication

• Speak to guests and co-workers using clear appropriate and professional language.
• Answer telephones using appropriate etiquette including answering the phone within 3 rings answering with a smile in ones voice using the callers name transferring calls to appropriate person/department requesting permission before placing the caller on hold taking and relaying messages and allowing the caller to end the call.
• Prepare and review written documents (e.g. daily logs business letters memoranda reports) including proofreading and editing written information to ensure accuracy and completeness.
• Talk with and listen to other employees to effectively exchange information.

Working with Others

• Support all co-workers and treat them with dignity and respect.
• Develop and maintain positive and productive working relationships with other employees and departments.
• Partner with and assist others to promote an environment of teamwork and achieve common goals