Manager, Media
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Job Location:
Monthly Salary:
Posted on:
30-10-2025
Vacancies:
1 Vacancy
Job Summary
SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive memorable experiences to people from around the world. Were also committed to helping ambitious people achieve their professional best. Were always seeking exceptionally skilled and knowledgeable individuals to join our team.
Location: Miami FL
Reports To: Director Media
Department: Marketing
United Parks & Resorts Inc. (NYSE: PRKS) is a leading theme park and entertainment company with a world-class portfolio of seven brands across 13 parks in the United States and Abu Dhabi. The Companys award-winning portfolio of iconic brands includes SeaWorld Busch Gardens Discovery Cove Sesame Place Water Country USA Adventure Island and Aquatica.
Our success is built on a passion for caring for animals and a dedication to delivering positive memorable experiences to people from around the world. Were also committed to helping ambitious people achieve their professional best. Were always seeking exceptionally skilled and knowledgeable individuals to join our team.
Role Summary
The Manager Media plays a critical role in overseeing the financial planning budgeting and reporting of all paid media investments across United Parks & Resorts. This position acts as the financial backbone of the media organizationensuring every dollar spent across channels drives measurable business value.
The Manager will collaborate directly with the Director Media VP of Media CMO Finance agency partners and Park Marketing VPs to manage budgets forecast spend and build visibility into performance across all paid media channels (TV OLV OTT Radio Social Search and Display).
This role is ideal for a highly analytical finance or FP&A professional with elite Excel skills and a desire to work at the intersection of marketing data and strategy. Media experience is not required but the ability to think in terms of business impact and ROI is essential.
Key Responsibilities
Budgeting & Financial Stewardship
- Manage the monthly quarterly and annual budgeting and forecasting process for all paid media channels.
- Partner with Finance and Park Marketing teams to ensure accuracy alignment and transparency in all spend tracking and reporting.
- Maintain and reconcile detailed budget pacing accruals and variance analysis across brands and parks.
- Support budget reallocation decisions throughout the year based on performance and business priorities.
- Serve as the central liaison between Marketing Finance and external media agencies on all financial matters.
Planning & Coordination
- Support the development of annual and seasonal media plans ensuring alignment between spend mix and performance objectives.
- Work with agency partners and internal stakeholders to ensure budgets align with campaign strategies and go-live timelines.
- Help prepare media budget summaries presentations and executive dashboards for senior leadership reviews.
Reporting & Analytics Support
- Assist with the creation and distribution of weekly monthly and quarterly media performance dashboards integrating budget spend and outcome data.
- Partner with Finance and Analytics teams to tie spend to attendance sales and ROI outcomes.
- Support ongoing process improvement for data accuracy standardization and automation in budget reporting.
What It Takes to Succeed
- 35 years of experience in financial planning and analysis marketing finance or budget management ideally supporting marketing or media functions.
- Bachelors degree in Finance Accounting Business Administration Economics or a related analytical field.
- Proven ability to manage complex budgets forecasting and financial reporting across multiple brands or business units.
- Strong analytical and Excel skills with experience translating financial data into actionable business insights.
The Perks of the Position:
- Paid Holidays
- Paid Time Off
- Complimentary Park Tickets and Passes
- Park Discounts on Food and Merchandise
- Medical Dental and Vision Insurance
- 401K Retirement plan w/company match
- Life Insurance
- Disability Benefits
- Health Savings and Flexible Spending Accounts
- Employee Assistance Program
- Voluntary Benefit Options including pet insurance legal and identity theft
The perks of the position:
- Paid Time Off
- Complimentary Park Tickets and Passes
- Park Discounts on Food and Merchandise
- Medical Dental and Vision Insurance
- 401K Retirement plan
- Voluntary Insurance
- Life Insurance
- Disability Benefits
- Tuition Reimbursement
- Dependent and Health Care Flexible Spending Accounts
- Employee Assistance Program
- Legal Assistance Plan
EEO Employer:
SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE RACE COLOR RELIGION SEX NATIONAL ORIGIN SEXUAL ORIENTATION PREGNANCY GENDER IDENTITY OR EXPRESSION DISABILITY OR COVERED VETERAN STATUS.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Google Docs
- Facebook Advertising
- Google AdWords
- Google Marketing Platform
- Google Ads
- Media Buying
- Media Planning
- Social Media Management
- DoubleClick
About Company
From park to planet, SeaWorld theme parks offer up-close animal experiences, roller coasters and, most importantly, a chance for you to make a difference. Plan your trip to one of our theme parks in Orlando, San Diego or San Antonio today!
