Marketing Programs Manager, Database Platforms
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Job Location:
Boston, NH - USA
Monthly Salary:
Not Disclosed
Posted on:
30-10-2025
Vacancies:
1 Vacancy
Job Summary
As Marketing Programs Manager in Data Platforms and/or Healthcare you will be responsible for the creation and management of demand capture and lead generation programs on behalf of North America Marketing.
Activities include management of digital marketing campaigns conferences webinars email campaigns and the related focusing on either the financial services and supply chain industries and/or healthcare (providers).
Responsibilities
- Manage and execute highly-targeted marketing programs across complex audience segmentation to aid in the growth and expansion of InterSystems products.
- Collaborate with the Data Platforms Product Marketing and Sales teams on marketing plans content and campaign creation and feedback.
- Develop and execute multi-touch campaigns for lead engagement and nurturing helping to move leads through the sales pipeline. Including pre- and post-event nurturing third-party content placements paid social advertising and testing new channels/vendors.
- Offer creative concepts for review and approval.
- Track and report on marketing campaign effectiveness against team goals and industry benchmarks such as engagement and conversions across web email ads and events.
- Work with marketing agencies and vendors on campign execution and ensure that goals are being achieved to the agreed quality standards and budget.
Qualifications
- 3 years of marketing experience relating to the above responsibilities
- Experience in software/high-tech healthcare (providers) financial services and supply chain
- Experience with Sales and Marketing automation tools
- Ability to add value to the creative process and bring ideas through to completion
- Ability to work in a team environment with Sales and Product Marketing
- Strong verbal written and project management skills
- Excellent presentation and interpersonal skills
- Detail-oriented with the ability to manage multiple tasks and meet deadlines
- Strong initiative proactive and willing to take ownership of projects from start to finish
- Adaptable and eager to learn and assume new responsibilities
- Hubspot Pega CRM and Power BI experience preferred
- Travel to tradeshows and other events as needed (about 25-35%)
Education and Training
- Bachelors Degree
We are an equal-opportunity employer and do not discriminate because of race color religion sex national origin ancestry marital status veteran status age disability sexual orientation or gender identity or expression or any other legally protected category. InterSystems is an E-Verify Employer in the United States.
InterSystems is providing a current good faith estimate of the anticipated base salary range for this position depending on a variety of factors including experience education skills and performance.
Other compensation may include a discretionary annual variable target incentive.
The company also provides generous employee benefits including:
- Medical vision and dental insurance
- Short-term and long-term disability and life insurance
- 401(k) Profit Sharing Contribution
- Paid Time Off and Holidays
- Parental Leave
- Tuition reimbursement
About InterSystems
InterSystems a creative data technology provider delivers a unified foundation for next-generation applications for healthcare finance manufacturing and supply chain customers in more than 80 countries. Our data platforms solve interoperability speed and scalability problems for large organizations around the globe to unlock the power of data and allow people to perceive data in imaginative ways. Established in 1978 InterSystems is committed to excellence through its 247 support for customers and partners around the world. Privately held and headquartered in Boston Massachusetts InterSystems has 38 offices in 28 countries worldwide. For more information please visit.
Required Experience:
Manager
Key Skills
- Databases
- Intelligence Targeting
- Microsoft Access
- SQL
- Crystal Reports
- Database Development
- Database Marketing
- High Availability
- Relational Databases
- Microsoft SQL Server
- Database Administration
- Oracle
About Company
InterSystems is the leading provider of data management solutions for industries with complex challenges. Unlock the potential of your data and move your business forward.
