Salesforce Marketing Cloud Solutions Architect

Who We Are

Robert Half one of FORTUNEs Worlds Most Admired Companies and a Fortune 100 Best Companies to Work For is hiring aSalesforce Marketing Cloud Solutions Architectto join the Marketing department.

The Salesforce Marketing Solutions is a senior technical leader responsible for designing and delivering sophisticated marketing cloud solutions. This role spans architecture integration strategy and execution across Salesforce Marketing Cloud Data Cloud and Salesforce CRM (Lightning). The architect works closely with marketing data operations and engineering teams to implement scalable secure and high-performance systems that enable personalized real-time customer engagement and measurable business outcomes.

This role blends deep technical expertise with strategic vision to architect personalized customer journeys drive marketing automation and integrate SFMC with broader CRM and data ecosystems.

The ideal candidate is a hands-on architect with a strong background in CRM marketing technologies and cloud platforms capable of translating complex business requirements into robust technical solutions.

What Youll Do

Scalable Marketing Cloud & Data Cloud Solutions

• Design the overall architecture for a unified marketing stack: integrating SFMC Data Cloud Salesforce Lightning CRM and the website with external data sources via APIs ETL tools (e.g. job seeker platforms candidate databases data science models etc) ensuring scalability performance and reliability

• Define data models integration patterns identity resolution logic segmentation schemas automation strategies and data pipelines to support 400M personalized emails/year

Integration & Data Flow Design

• Specify how data moves between systems: e.g. CRM Data Cloud Marketing Cloud web behavior signals (from website/CMS) into Data Cloud

• Define APIs and real-time ingestion pipelines of data science third party data etc. into SFMC and Data Cloud

• Ensure identity resolution data hygiene and synchronization processes enable a single accurate customer view maximizing Data Cloud effectiveness and impact in marketing and sales

• Leverage APIs middleware and streaming technologies to enable real-time marketing activation

Real-Time Trigger and Journey Orchestration

• Architect event-driven triggers (e.g. candidate applies client posts a job website behavior) that initiate automated email journeys

• Design fallback and re-engagement flows for clients or candidates who drop off or dont convert

Personalization & Dynamic Content Management

• Enable dynamic content and predictive content blocks based on Data Cloud attributes: candidate skill set client industry geography past engagement

• Ensure template architecture supports modular dynamic content so that marketing can build campaigns without heavy developer dependency

Governance Security & Data Management

• Define and enforce best practices for data privacy consent management suppression lists user permissions and visibility across clouds; Maintain and document changes for alignment across marketing and IT teams

• Ensure compliance with industry regulations (e.g. privacy staffing data restrictions GDPR/CCPA where applicable)

Performance Scalability Reliability & Governance

• Create functional specifications for high volume: ensure systems can handle large scale sends complex segmentation dynamic content generation with minimal latency

• Incorporate monitoring error-handling retry logic and fallback behavior into journeys and data pipelines

• Implement consent management suppression logic and compliance with data privacy laws (GDPR CCPA CAN-SPAM)

Technical Leadership & Collaboration

• Provide technical leadership and functional specifications that support marketing business objectives across martech projects guiding developers QA and marketing implementation resources

• Translate business requirements into technical solutions and present architecture recommendations to stakeholders

• Establish coding standards best practices and governance for AMPscript SSJS SQL and dynamic modular template design

• Lead technical design reviews guide developers / email engineers data engineers QA and ensure alignment with enterprise architecture and compliance requirements

• Translate marketing strategy and functional specifications (e.g. increase retention candidate onboarding etc.) into technical requirements and roadmaps

Stakeholder Engagement

• Engage with marketing leadership engineering and IT/development teams to understand strategic goals; Translates complex technical solutions to marketing leadership and executive stakeholder audiences

• Participate in vendor evaluations proof-of-concepts (POCs) for new integrations tools or AI-driven content/prediction capabilities representing the marketing in partnership with engineering and IT/development teams

Tools Standards & Best Practices

• Define coding templating deployment and version-control standards for Marketing Cloud (AMPscript SSJS SQL HTML/CSS)

• Establish best practices for journey design nurture flows email rendering test automation etc.

Reporting Measurement & Optimization

• Define metrics / KPIs (engagement conversion deliverability pipeline influenced) and ensure necessary tracking and data flows across platforms for marketing teams to consume in real time

• Design dashboards and feedback loops so that insights from campaigns customer behavior and data signals inform architectural refinements

What Youll Need

• 8-12 years of experience in marketing technologies / martech environments with 5 years of direct in platform experience in Salesforce Marketing Cloud and Data Cloud. Salesforce CRM Lightning experience preferred

• Deep technical knowledge of SFMC (Email Studio Journey Builder Automation Studio Content Builder) Data Cloud (identity resolution real-time data activation) Marketing Cloud Personalization and Einstein AI features APIs ETL/integration platforms

• Strong understanding of data modeling database design identity resolution large data volumes performance trade-offs

• Proficiency in scripting / markup for email: AMPscript SSJS SQL HTML CSS; understanding of rendering quirks across emails SMS and push

• Experience with real-time systems event triggers streaming or near real-time data ingestion

• Knowledge of security compliance governance (data privacy consent suppression visibility)

• Strong stakeholder management and communication skills: able to bridge business goals and technical constraints to marketing teams and executive leadership

• Experience defining architectural standards overseeing code reviews mentoring technical and marketing teams increasing utilization of SF tools and feature set

• Salesforce certifications: e.g. Marketing Cloud Consultant Marketing Cloud Technical Architect Data Cloud Specialist Salesforce Certified Platform Architect / Integration Architect

• Experience in B2B marketing is a plus

The typical annual salary range for this position is shown below and is negotiable depending upon experience and location. The position is eligible for a discretionary annual bonus.

We offer exceptional earning potential and a competitive benefits package including group health insurance benefits (medical vision dental) FSA and HSA healthcare accounts life and accident insurance adoption and fertility assistance paid parental leave of up to 6 weeks and short/long term disability. Robert Half provides paid time off for vacation personal needs and sick time. The amount of Choice Time Off (CTO) our people receive varies based on their years of service and is pro-rated based on the hours worked per week. A new hire earns up to 17 days of CTO per calendar year. Our people also receive up to 11 paid holidays per calendar year. We also offer the opportunity to contribute to our company 401(k) savings and investment plan or deferred compensation plan (if eligible) with an employer match of 100% on the first 3% of your contributions for eligible employees. Learn more at .

Robert Half Inc. is an Equal Opportunity Employer. M/F/Disability/Veteran

As part of Robert Halfs Corporate Services facility employment process any offer of employment is contingent upon successful completion of a background check.

Robert Half is committed to being an equal employment employer offering opportunities to all job seekers including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position please contact us by sending an email to or call 1.855.744.6947 for assistance.

In your email please include the following:

• The specific accommodation requested to complete the employment application.

• The location(s) (city state) to which you would like to apply.

For positions located in San Francisco CA: Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

For positions located in Los Angeles County CA: Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.