Performance Marketing Specialist (Meta & Google Ads Expert)
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
29-10-2025
Vacancies:
1 Vacancy
Job Summary
Performance Marketing Specialist (Meta & Google Ads Expert)
Key Responsibilities:
Manage optimise and scale paid campaigns across Google Ads and Meta (Facebook & Instagram).
Conduct keyword research audience targeting bidding strategies and remarketing to maximise ROI.
Ensure all advertising complies with UK healthcare advertising regulations (e.g. Advertising Standards Authority ASA General Medical Council GMC).
Focus on conversion rate optimisation (CRO) turning ad clicks into meaningful healthcare leads/bookings.
Track and report key metrics: cost per lead conversion rate ROI campaign performance and insights.
Collaborate with creative content and marketing ops teams to A/B test creatives landing pages and offers.
Use tools such as Google Ads Meta Ads Manager GA4 SEMrush Hotjar to monitor and optimise campaigns.
Requirements
Proven experience (3-5 years) running Google Ads Meta Ads campaigns ideally in healthcare or lead-gen industries.
Deep understanding of UK healthcare advertising compliance (ASA GMC) or equivalent global standards.
Strong analytical skills ability to interpret data and act quickly.
Hands-on experience with Google Ads Meta Ads Manager GA4 SEMrush Hotjar.
Excellent communication skills comfortable working cross-functionally.
Bachelors degree in Marketing Digital Media or equivalent.
Desirable: Certification in Google Ads / Meta Blueprint.
Benefits
Competitive salary performance bonus.
Opportunity to work in a rapidly-growing/private healthcare setting.
Modern tools and data-driven environment.
Learning & development opportunities in digital marketing & healthcare.
Required Skills:
Proven experience in handling end-to-end Power BI projects. Strong experience in requirement gathering documentation (BRDs) and wireframing. Hands-on expertise in data mining and representation through Power BI. Ability to communicate with potential stakeholders and explain insights effectively. Familiarity with position mapping and its business implications. Strong analytical and problem-solving skills
Required Education:
Data Analytics
Company Industry
IT Services and IT Consulting
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
