Position Overview

At PNC our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected valued and have an opportunity to contribute to the companys success. As a Quantitative Analytics & Model Development Group Manager Marketing Investment Decisions and Valuations within PNCs Marketing Analytics Center of Excellence you will be based in Tysons Corner VA Pittsburgh PA or Wilmington DE. This position is primarily located in a PNC location. Responsibilities require time in the office or in the field on a regular basis.

PNC is seeking a strategic and analytically driven leader to lead Marketing Investment Decisions and Valuations across all product lines. This role will be responsible for optimizing marketing budgets across products developing marketing stage valuation frameworks to be used for optimization and aligning investment decisions with enterprise growth objectives. The ideal candidate will bring deep expertise in marketing analytics financial modeling valuations grounding and cross-functional leadership to drive measurable impact across the organization.

Other primary responsibilities include the following:

Marketing Budget Optimization:
Lead the development and execution of marketing budget allocation strategies across all products and channels.
Partner with Finance Product and Marketing teams to ensure optimal ROI on marketing spend.
Own budget planning process across entire Marketing organization.

Valuation Framework Development:
Create and maintain standardized valuation methodologies.
Align valuation models across product lines to ensure consistency and comparability.
Integrate customer lifetime value (CLV) acquisition cost and funnel metrics into valuation frameworks.

Investment Decision Support:
Provide strategic guidance on marketing investment decisions using valuation insights.
Present recommendations to senior leadership and influence enterprise-level budget planning.
Monitor and report on the effectiveness of marketing investments and adjust strategies accordingly.
Investment Decision Support:
Collaborate with Product Finance and Marketing teams to align on goals and execution.
Serve as a thought leader in marketing analytics and investment strategy across the organization.

Preferred Competencies/Skills
10 years of experience in marketing analytics investment strategy or financial planning within a large organization.
Bachelors degree in engineering Marketing Finance Economics or related field; MBA or advanced degree preferred.
Familiarity with marketing attribution models and media mix modeling.
Proficiency in data visualization (e.g. Tableau Power BI) and analytical (e.g. SQL R Python) tools and software.
Ability to translate complex data into actionable insights for non-technical audiences.
Experience managing leading and empowering analytical teams.
Proven track record of leading cross-functional initiatives and driving measurable business outcomes.
Expertise in marketing performance metrics financial modeling and valuation techniques.
Strong communication and presentation skills with executive-level stakeholders.
Experience in financial services or regulated industries is a plus.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

• Directs strategies initiatives and activities associated with developing testing and/or validation of quantitative models used for important business decisions and policies. Responsible for ensuring robust and comprehensive model review testing and analysis in accordance with all applicable review procedures and lifecycle standards.
• Establishes strategies and directs the activities needed to develop new model frameworks in support of the line of business.
• Directs complex qualitative and quantitative assessments of all aspects of models including theoretical aspects model design and implementation as well as data quality and integrity. Confirms the reviews of complex reports and associated quantitative analysis. Validates existing models and assesses model risks.
• Leads in evaluating identified model risks and reaches conclusions on strengths and limitations of the model. Ensures the preparation and analysis of detailed documents for validation and regulatory compliance.
• Directs motivates develops and manages the performance of the management team and key staff.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNCs Enterprise Risk Management Framework.

PNC also has fundamental expectations of our people managers. As a manager of talent in PNC you will be expected to:

• Include Intentionally - Cultivates diverse teams and inclusive workplaces to expand thinking.
• Live the Values - Role models our values with transparency and courage.
• Enable Change - Takes action to drive change and innovation that will transform our business.
• Achieve Results - Takes personal ownership to deliver results. Empowers and trusts others in decision making.
• Develop the Best - Raises the bar with every talent decision and guides the achievement of all employees and customers.

Qualifications

Successful candidates must demonstrate appropriate knowledge skills and abilities for a role. Listed below are skills competencies work experience education and required certifications/licensures needed to be successful in this position.

Preferred Skills

Analytical Thinking Credit Risks Data Analytics Financial Analysis Model Development Operational Risks Quantitative Models Risk Appetite

Competencies

Bank Quantitative Analysis Consulting Data Gathering and Reporting Predictive Analytics Quantitative Techniques Regulatory Environment - Financial Services Testing

Work Experience

Roles at this level typically require a university / college degree. Higher level education such as a Masters degree PhD or certifications is desirable. Industry-relevant experience is typically 8 years. At least 5 years of prior management experience is typically required. Proven leadership experience with a moderate to large scope of responsibility is lieu of a degree a comparable combination of education job specific certification(s) and experience (including military service) may be considered.

Education

Bachelors

Certifications

No Required Certification(s)

Licenses

No Required License(s)

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature) dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption surrogacy and doula reimbursement; educational assistance including select programs fully paid; a robust wellness program with financial incentives.

In addition PNC generally provides the following paid time off depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year unless otherwise required by law; between 15 to 25 vacation days each year depending on career level; and years of service.

To learn more about these and other programs including benefits for full time and part-time employees visitYour PNC Total Rewards.

Disability Accommodations Statement

If an accommodation is required to participate in the application process please contact us via email at . Please include accommodation request in the subject line title and be sure to include your name the job ID and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call and say Workday for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race color sex religion national origin age sexual orientation gender identity disability veteran status or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and for any registered role the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA) which prohibit the hiring of individuals with certain criminal history.

California Residents

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