Performance Marketing Manager

Lahore - Pakistan

Monthly Salary: Not Disclosed

Posted on: 14 days ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Position Overview:

The Performance Marketing Manager will play a pivotal role in shaping and executing our digital marketing strategy. This role requires a data-driven strategic thinker with a track record in performance marketing. The successful candidate will manage and optimize marketing campaigns across various digital channels to drive customer acquisition engagement and retention.

Key Responsibilities:

1. Channel Development:

- Develop and execute comprehensive performance marketing strategies across channels to meet business goals.

- Identify new growth opportunities and innovative approaches to performance marketing channels and media mix.

2. Campaign Management:

- Plan create and manage digital marketing campaigns including paid search social media display advertising and email marketing.

- Monitor and optimize campaign performance to maximize ROI.

3. Analytics and Reporting:

- Analyze campaign performance data to derive actionable insights.

- Prepare and present detailed reports on campaign performance including key metrics trends and recommendations.

4. Budget Management:

- Manage and allocate the performance marketing budget effectively to ensure optimal spending and ROI.

- Track and report on budget utilization and performance.

5. Collaboration:

- Work closely with cross-functional teams including creative content and product to align marketing efforts with overall business objectives.

- Collaborate with external third-party vendors as needed.

6. Optimization:

- Continuously test and optimize campaigns including A/B testing of creatives landing pages and ad copy.

- Implement best practices for conversion rate optimization (CRO) and user experience (UX).

Qualifications:

- Bachelors degree in Marketing Business or a related field

- 3/4 years of experience in performance marketing with a proven track record of managing successful digital marketing campaigns.

- Expertise in key digital marketing channels including Google Ads Facebook Ads LinkedIn Ads and programmatic advertising.

- Strong analytical skills and experience with marketing analytics tools (e.g. Google Analytics SEMrush Tableau).

- Excellent understanding of SEM and PPC principles.

- Proficiency in marketing automation platforms

- Strong project management skills and the ability to manage multiple projects simultaneously.

- Strong communication and presentation skills.

- Creative thinking and problem-solving abilities.

- A proactive and results-oriented mindset.

Required Experience:

Manager

Position Overview:The Performance Marketing Manager will play a pivotal role in shaping and executing our digital marketing strategy. This role requires a data-driven strategic thinker with a track record in performance marketing. The successful candidate will manage and optimize marketing campaigns...