Social Listening Manager HCP
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Job Location:
Atlanta, GA - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
Stefanini Group is hiring!
Exciting opportunity awaits let us help you get started!
Click Apply now or you may call: / email: Deepak Tyagi () for faster processing!
Position Summary
The Manager Social Listening HCP Omnichannel Content is responsible for ongoing social listening tied to ideating and creating live content and destinations. This position will work with editorial member marketing and the social and always-on delivery to give a strong sense of whats actually happening in HCPs professional lives to help drive more engaging and revistable content.
The ideal candidate understands social listening in all its aspects -- sentiment spikes trending topics etc. as well as audience segmentation. This person has strong communication networking and organizational abilities and an understanding of health care professional roles and responsibilities. This position understands social listening and mapping member opinions to audience needs. This position should be adept at managing multiple projects and changing priorities and working within a matrixed organization.
This role is based in Atlanta and reports to the Executive Director Omnichannel Content
Responsibilities:
- Manages real-time social listening and communicating what they learn to affected teams.
- Maps key feedback from HCPs against other member input (customer feedback social listening marketing surveys etc.)
- Coordinates with physician liaison to inform physician interviews.
- Organizes and indexes interview recordings and transcripts
- Works with editors omnichannel content innovation and member marketing groups to familiarize them with real-time social listening ensuring that results get to those who can affect content and traffic
- Works with Executive Director and other omnichannel content editors to identify additional content innovation opportunities
Qualifications:
- Bachelors degree in Communications Marketing Journalism or a related field.
- Minimum of 1 year of experience in social listening and audience development and user opinion work.
- Understanding of audience makeup and the differences between various segments of existing and potential audience
- Excellent organizational skills.
- Knowledge of health and medical topics ideally with some familiarity with healthcare professional needs
Preferred Skills:
- Demonstrated social listening judgement
- Curiosity about audiences ideas and information
- Ability to interpret and explain statistical data
- Commitment to integrity and upholding the highest standards
- Ability to work collaboratively and effectively with colleagues
- Ability to evangelize change and innovation
- Strong interpersonal skills and a team player mentality
- AI prompt creation.
*Listed salary ranges may vary based on experience qualifications and local market. Also some positions may include bonuses or other incentives*
About Stefanini Group
The Stefanini Group is a global provider of offshore onshore and near shore outsourcing IT digital consulting systems integration application and strategic staffing services to Fortune 1000 enterprises around the world. Our presence is in countries like Americas Europe Africa and Asia and more than 400 clients across a broad spectrum of markets including financial services manufacturing telecommunications chemical services technology public sector and utilities. Stefanini is a CMM level 5 IT consulting company with global presence. We are CMM Level 5 company.
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Required Experience:
Manager
Key Skills
- Motivational Interviewing
- Acute Care
- Crisis Intervention
- Behavioral Health
- Intake Experience
- Hospice Care
- Case Management
- Home Care
- Child Welfare
- Experience with Children
- Social Work
- Addiction Counseling
