Digital Marketing Specialist (Email Marketing and Content Development)

• Collaborate on digital marketing strategies that integrate email and social content.
• Build test and execute email marketing campaigns.
• Develop and manage segmented email lists.
• Design write and send marketing emails with tailored messaging and creative layouts.
• Monitor email campaign performance for accuracy efficiency and results.
• Support the development of social media content aligned with campaign goals.
• Work with cross-functional teams to implement and maintain digital marketing initiatives.
• Maintain a strong working knowledge of current marketing trends and practices.
• Produce reports on campaign performance and strategic recommendations.
• Use customer insights and campaign data to inform future email and social strategies.
• Track and analyze key performance indicators across email and social channels.
• Conduct market research to identify trends and opportunities in digital engagement.
• Collaborate with other marketing team to ensure cohesive messaging across channels.
• Contributes to broader marketing goals like member engagement retention revenue growth.
• Other duties as assigned.

• Bachelors degree in marketing communications business or a related field.
• 3-5 years of experience in digital marketing with a focus on email and/or social media.
• Strong computer skills including MS Office HTML and publishing/analytics tools.
• Familiarity with HubSpot is considered a strong asset.
• Experience with Google Analytics and Tag Manager.
• Experience with Adobe Creative Suite (especially Photoshop); Adobe Experience Manager is a bonus.
• Strong communication and writing skills including experience with advertising copy.
• High attention to detail and ability to meet tight deadlines.
• Strong organizational and multitasking abilities.
• Design experience is a bonus.
• Knowledge of accessibility emails A/B Testing customer journey mapping
• Ability to collaborate with various stakeholders in a fast-paced environment

CAA Atlantic

At CAA Atlantic were not just a company; were a driving force in the modern world of Atlantic Canada. With a rich history dating back to 1947 we are deeply rooted in our region but our vision is firmly fixed on the future. Our mission To revolutionize the way people experience safety travel and well-being in the 21st century.

Serving our members with pride across the four Atlantic Provinces were not your typical organization. As a forward-thinking not-for-profit were committed to pushing the boundaries of whats possible.

If youre looking to be part of a company thats leading the charge in modernizing the travel and safety industry look no further. As a four-time recipient of the Most Trusted Brand in Canada over the past five years were on an unwavering journey to become the most trusted member-focused organization and top employer in Atlantic Canada. Join us and be part of the future with CAA Atlantic. Together well drive innovation ensure safety and redefine the way Atlantic Canada experiences the world.

Why Work With Us:

• Challenging work with an amazing team
• Strong commitment to the community and giving back (more than $50K in charitable giving to the IWK Foundation Ronald McDonald House Atlantic and the Janeway Childrens Hospital Foundation in 2022 in addition to many more)
• A competitive compensation package
• Generous paid time off based on professional experience
• Paid volunteering
• Telemedicine - provides you with 24/7 direct access to medical care and wellness services by phone or video chat
• Health and Safety of employees is the number one priority
• Complimentary Premier CAA Membership
• An in-house gym facility and/or corporate gym rate and partial reimbursement
• An innovative and dynamic work environment
• Ongoing learning and development opportunities

Our Vision: To be the most trusted and sustainable Member organization in Atlantic Canada.

Our Mission: To make a difference every day by anticipating understanding and exceeding the expectations of our Members

Our Core Values

• WE WILL BE BOLD We embrace change and encourage bold decisions to be made in pursuit of delivering positive impact and innovative solutions for our Members and our community.
• WE DO WHAT WE SAY Our Members and our Community know they can trust us to be there when we say we will to provide the safety and security they can count on and deliver the great service theyve come to expect. Our word is our bond.
• WE THINK DIFFERENTLY We create a culture built on being curious embracing new ideas backgrounds and perspectives which expands our thinking and leads to creative solutions.
• WE DO THE RIGHT THING We commit to operating in the best interest of others upholding integrity and being transparent in our actions and decision making.

Diversity and inclusion at CAA Atlantic

As a member-driven organization we are dedicated to building a workforce that reflects the diversity of the communities in which we live. It is important to us that every employee has the opportunity to reach their full potential and we recognize that diverse perspectives enhance our collective innovation creativity and allow us to provide amazing service to our Members.

Accommodation

Applicants should identify if they require accommodation during the competition process (on a confidential basis). All postings available in alternate formats upon request.