Line of Service
Internal Firm ServicesIndustry/Sector
Not ApplicableSpecialism
IFS - Internal Firm Services - OtherManagement Level
Senior ManagerJob Description & Summary
At PwC Global our people in brand management marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth promoting the Firms services enhancing brand visibility and capturing new business opportunities. They utilize market research digital marketing creative campaigns and effective sales strategies to engage clients enhance the firms brand and market presence and achieve organizational targets.Meaningful work youll be part of
As a Digital Product Web Platforms Senior Manager GMO Global youll work as part of a team of problem solvers helping to solve business issues deliver high quality client service and operational efficiency. Responsibilities include but are not limited to:
Leading implementation of Adobe Experience Cloud tools to deliver personalized scalable data-driven experiences
Championing product governance frameworks including decision-making structures content ownership models and development standards
Planning and delivering multi-country website builds with localization multi-language content and regional regulatory compliance
Translating business and user needs into functional and technical requirements that drive scalable responsive accessible solutions
Partnering with IT and development teams to manage integrations performance optimization APIs and ongoing platform maintenance
Configuring and setting up CMS architectures to support organizational goals user roles workflows and scalability
Integrating the CMS with CRM MAP DAM analytics and other business-critical systems to enable a unified content ecosystem
Designing and operationalizing global content publishing workflows with embedded governance for cross-market efficiency
Developing and enforcing content governance practices that enable seamless creation management and global scaling across teams and regions
Directing migration strategies to move content from legacy platforms into new CMS environments while safeguarding SEO accessibility and accuracy
Coordinating migration teams and vendors to execute content moves with minimal disruption to operations
Implementing web analytics frameworks using Adobe Customer Journey Analytics and visualizing KPI performance through dashboards
Experiences and skills youll use to solve
Extensive hands-on experience in digital product management web platform ownership or enterprise digital transformation roles
Deep experience leading large-scale multi-country website builds with Adobe Experience Cloud (AEM Analytics Target etc.)
Converting analytics data into insights and prioritized actions that optimize performance UX and conversion paths
Leading strategy and execution of technical and on-page SEO including metadata hygiene structured content and performance improvements
Defining and evolving taxonomy metadata tagging and classification systems to enhance discoverability and user experience
Developing and validating user personas customer journeys and wireframes in partnership with UX research and creative teams
Ensuring a consistent intuitive and branded user experience across pages templates and end-to-end journeys
Overseeing the project lifecycle using agile and hybrid methodologies from scoping through launch and iterative enhancement
Managing cross-functional resources and aligning technology decisions and resourcing with timelines and quality standards
Establishing and maintaining communication and escalation plans that promote transparency with stakeholders at all levels
Collaborating with IT and web developers to implement technical enhancements and resolve platform issues
Aligning with marketing CRM and go-to-market teams to connect website experiences to campaigns and lead generation objectives
PwC Canada is committed to cultivating an inclusive hybrid work environment. Exact expectations for your team can be discussed with your interviewer
Why youll love PwC
Wereyoull be a part of diverse teams helping public and private clients build trust and deliver sustained outcomes. This meaningful work and our continuous development environment will take your career to the next level. We reward your impact and support your wellbeing through a competitive compensation package inclusive benefits and flexibility programs that will help you thrive in work and life. Learn more about our Application Process and Total Rewards Package at: Canada acknowledges that we work and live across Turtle Island on the land that is now known as Canada which are the lands of the ancestral treaty and unceded territories of the First Nations Métis and Inuit Peoples. We recognize the systemic racism colonialism and oppression that Indigenous Peoples have experienced and still go through and we commit to allyship and solidarity.
Education (if blank degree and/or field of study not specified)
Degrees/Field of Study required:Degrees/Field of Study preferred:Certifications (if blank certifications not specified)
Required Skills
Optional Skills
Accepting Feedback Accepting Feedback Active Listening Analytical Thinking Brand Management Coaching and Feedback Communication Communications Strategy Content Marketing Content Strategy Content Writing Creative Design Creativity CRM Software Customer Acquisition Customer Engagement Customer Insight Data-Driven Insights Data Storytelling Digital Marketing Digital Rights Governance Digital Strategies Embracing Change Emotional Regulation Empathy 31 moreDesired Languages (If blank desired languages not specified)
Travel Requirements
Not SpecifiedAvailable for Work Visa Sponsorship
NoGovernment Clearance Required
NoJob Posting End Date
At PwC Canada our most valuable asset is our people and we grow stronger as we learn from one another. Were committed to creating an equitable and inclusive community of solvers where everyone feels that they truly belong. We understand that experience comes in many forms and building trust in society and solving important problems is only possible if we reflect the mosaic of the society we live in.Were committed to providing accommodations throughout the application interview and employment process. If you require an accommodation to be at your best please let us know during the application process.To learn more about inclusion and diversity at PwC Canada: Be a part of The New Equation.Chez PwC Canada notre atout le plus précieux cest notre personnel. Et cest en apprenant les uns des autres que nous devenons plus forts. Nous avons à cœur de créer une communauté équitable et inclusive de professionnels de la résolution de problèmes dans laquelle chacun se sent vraiment à sa place. Nous savons que lexpérience peut prendre diverses formes et pour nous donner confiance au public et résoudre des problèmes importants nest possible que si notre milieu de travail reflète la diversité de la société dans laquelle nous vivons.Nous tenons à répondre à vos besoins tout au long du processus de demande demploi dentrevue et dembauche. Si vous avez besoin de mesures dadaptation pour être parfaitement à laise faites-le-nous savoir à létape de la demande demploi.Pour en savoir plus sur linclusion et la diversité chez PwC Canada: Faites partie de La Nouvelle équation.Required Experience:
Senior Manager
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