Consumer Marketing Insights Manager

Job Title

Job Description

Within the Personal Health categories responsibility for driving insights around the performance and drivers of Philips and competitors brand content and activation through deep understanding of our WE consumer strategy and corresponding eco system vision.

Generates a thorough understanding of the brand and how our content and activation contributes to Philips competitive position as well as trends that may affect that position in the future. Works closely together with regional and local marketing teams to ensure insights and understanding are embedded into all our marketing and activation plans and activities.

This position can be based anywhere within the Western Europe region.

This position can be based in any of the Philips hubs in the Western Europe region.

Your role:

• Support Marketing Planning Process by delivering timely and relevant insights across the process in collaboration with consumer strategy and planning managers commercial insights team & local teams
• Understand and improve marketing activation performance. Create structure for (full funnel) marketing activation performance tracking utilizing MMM and other data sources
• Understand and improve content performance including both asset pre-testing as well as live content performance analysis across platforms in collaboration with MEP managers campaign managers & local teams.Ensure structure is in place to gain relevant and actionable insight from content performance tracking
• Enhance consumer insight within the region; drive usage of platforms (e.g DVJ dashboard) share relevant research from third party sources
• Support BOMI and MMM processes in collaboration with campaign managers: insight generation co-ordination
• DVJ campaign tracking co-ordination to keep live & updated ad-hoc analysis training & agency management

Youre the right fit if:

• Consumer marketing experience preferably at least 5 years of experience
• Market experience - you must have experience in this market preferably in the zone or Europe region;
• Experience working with consumer insight creation and consumer research
• Experience with marketing activation performance tracking
• Ability to engage and influence multiple stakeholders;
• Strong analytical capability

Consideration

The Corporate Grade of this position may vary due to local grading.

There is no relocation provided for this position.

How we work together
We believe that we are better together than apart. For our office-based teams this means working in-person at least 3 days per week.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters and we wont stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business.
Discover our rich and exciting history.
Learn more about our purpose.
If youre interested in this role and have many but not all of the experiences needed we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.