Marketing Communications Manager TCS MarComm

Description

Help shape the future

As part of the newly formed TELUS Consumer Solutions (TCS) Marketing Communications team were looking for a passionate and strategic team member to help shape the future of our key product portfolios across both mobility and this role youll focus on 1:1 Marketing Communications for the full TCS portfoliospanning TELUS Koodo and Public Mobilecreating compelling campaigns across channels like email and SMS and collaborating closely with advertising agencies and internal stakeholders. Youll work alongside a talented supportive team of marketing experts with opportunities to learn grow and influence strategy across multiple brands in a fast-paced entrepreneurial environment.

Join our team and what well accomplish together

Weve been on an exciting journey within TELUS Consumer Solutions launching industry-leading mobility and internet products and creating best-in-class campaigns in partnership with global-leading OEMs such as Apple Samsung and Google. Together well create compelling data-driven customer experiences that drive engagement loyalty and growth. You will play a key role in shaping the voice of our brandsTELUS Koodo and Public Mobilethrough personalized communications that span both mobility and internet integrating TELUS Social Purpose and celebrating the positive impact we make in communities across Canada.

• Build annual and quarterly 1:1 marketing plans across the customer purchase funnel in partnership with the Go-to-Market team and agency partners
• Define and evolve value propositions and positioning for internet mobility and mobile & home (M&H) offers and messaging
• Lead all aspects of 1:1 marketing communications including writing strategic agency briefs managing creative approvals overseeing logistics and deployment and analyzing performance to drive continuous improvement
• Monitor business performance against targets and optimize campaigns to improve conversion rates
• Partner with agencies to identify best practices and lead transformational projects that improve campaign effectiveness and efficiency
• Manage relationships with multiple agencies to ensure on-time on-budget delivery of campaigns programs and assets
• Collaborate with budget owners to plan and manage campaign budgets throughout the year

#LI-REMOTE

Qualifications

What you bring:

• Innovative thinker with a passion for creating and executing strategies that drive results
• Ability to uncover opportunities for improvement by analyzing business challenges
• Passion for creative marketing trends with a proven ability to implement campaigns rooted in consumer insight that gain recognition
• Natural collaborator with strong relationship-building skills able to unite internal and external partners around shared goals
• Confidence in navigating ambiguity and defining clear effective processes
• Exceptional presentation and storytelling skills able to distill complex information into compelling data-driven narratives

Great-to-haves:

• Understanding of 1:1 communications and advertising best practices
• Experience with the creative development process (client or agency-side)
• Project management experience
• Undergraduate degree in marketing or a related field
• Strong analytical critical thinking and organizational skills